You've just landed an interview for your client with a big-name publication -- now you can pat yourself on the back and let the spokesperson take it away, right? Wrong! Your job isn't just to set up the interview; it's also to make sure it goes well....
Daylong holiday celebration - this team has stamina!...
Many companies struggle to get the public to connect with their brands emotionally. From a PR perspective, one effective way to make such a connection is through storytelling. Recently, Lyft released a seven-minute short film that offers an excellent case study in exactly how this is done. Lyft brought...
With today’s explosion of computer generated statistics, we’ve never had more data. But extracting meaning from all those numbers– and then conveying that meaning to outsiders -- can be a formidable task. That’s where infographics come in. They prove your point, tell an engaging story,...
The Toronto Transit Commission just partnered with the National Ballet of Canada for a seemingly innocuous campaign. The campaign featured dancers posing in front of subways. So what’s the link between the two organizations? The TTC physically moves people, while the dancers emotionally move...
Imagine that it’s launch day for your company’s new website. Your site looks amazing and both design and copy are on target. Now, you want the entire world to see the site, so you share on Facebook. If all goes well, your Facebook friends and followers will...
Be brief! It's excellent writing advice. For those looking to have their work published in a newspaper, it used to be an order. After all, there's only so much space on a newspaper page. The internet has made textual space constraints obsolete. But attention spans are...
As avid readers of the Keybridge blog know, our COO David White also founded and runs the popular wine blog Terroirist. David's newest book -- on the subject of Champagne -- has just been published and it's selling like hot cakes. But First, Champagne is...
When I was six years old, I tended to ramble in my speech. Like other kids my age, I had no conception of which details were vital and which weren't. So if you asked me to summarize my day, I'd spend 5 minutes reciting my...
In today's tech-heavy world, we're bombarded by emails. In fact, by the time you finish reading this post, you'll probably have three new ones in your inbox. So as a PR professional, how can you cut through the noise with emails that capture the attention...