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Three tips for a great infographic

With today’s explosion of computer generated statistics, we’ve never had more data. But extracting meaning from all those numbers– and then conveying that meaning to outsiders -- can be a formidable task. That’s where infographics come in. They prove your point, tell an engaging story,...

Are you sending the right message?

The Toronto Transit Commission just partnered with the National Ballet of Canada for a seemingly innocuous campaign. The campaign featured dancers posing in front of subways. So what’s the link between the two organizations? The TTC physically moves people, while the dancers emotionally move...

How will my site look on Facebook?

Imagine that it’s launch day for your company’s new website. Your site looks amazing and both design and copy are on target. Now, you want the entire world to see the site, so you share on Facebook. If all goes well, your Facebook friends and followers will...

Fight writing “flab”

Be brief! It's excellent writing advice. For those looking to have their work published in a newspaper, it used to be an order. After all, there's only so much space on a newspaper page. The internet has made textual space constraints obsolete. But attention spans are...

But First, Champagne

As avid readers of the Keybridge blog know, our COO David White also founded and runs the popular wine blog Terroirist. David's newest book -- on the subject of Champagne -- has just been published and it's selling like hot cakes. But First, Champagne is...

Stop writing like a child

When I was six years old, I tended to ramble in my speech. Like other kids my age, I had no conception of which details were vital and which weren't. So if you asked me to summarize my day, I'd spend 5 minutes reciting my...

Tweeting your way to the top

As popular as Twitter is today, the social media giant is a graveyard of inactive profiles. But Twitter can be a powerful tool to build your network, especially when making completely new connections. The key is to treat Twitter as more than a newsfeed, but...

Make your oped sing

Every summer, we look forward to barbecues, pool time, and ah, yes, the "song of the summer." The one that tops the charts, graces every party, and, ultimately, brings us back to the summer of (insert your favorite year here) every time we hear it. The...