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#UberPuppies visit KBC

It's not unusual for cool things to happen at KBC (see champagne tastings and sandwich clubs), but the other day, something extra cool happened. Uber emailed local customers and said they'd be teaming up with the Washington Animal Rescue League to deliver puppies around DC....

Save time and keystrokes every day

There is no way around it -- most of us spend a considerable amount of time typing on our computers each day. So I was pleased to find a tool that helps me save time every day while typing. Breevy is a text expander for Windows...

Do you have permission to use that photo?

Do you own the rights to the photos on your website? If you're unsure, go double-check. Image licensing is vitally important to avoid copyright infringement. Just because a photo appears on Google Images doesn’t mean you have permission to use it on your website. In fact,...

Incite excitement, you must

Thousands of fans are flocking to theaters to see the new Star Wars episode. The film is projected to break box office records -- potentially earning a whopping $3 billion globally. Clearly, this franchise has withstood the test of time. After all, the first Star Wars movie...

No second chance to make a first impression

"You never get a second chance to make a first impression." That's certainly true in PR, especially when pitching reporters via email. The goal of a pitch is to convince a reporter to cover a story. So naturally, it's easy to think that the content of your...

Johnny Football’s PR Saga

I'm a Cleveland Browns fan. Given the poor play of the last decade and a half, it's a wonder why. Many fans' frustrations don't stem from on-field play alone; lately it's been from the decision making of the one who was supposed to save us...

Is it too late to say sorry now?

Apologies seem to be all the rage these days. Justin Bieber titled a song “Sorry.” Adele crooned about apologizing in her latest hit. And now customers are demanding that two major companies apologize for recent actions. When Starbucks recently unveiled its plain red cup, for example,...