oped Tag

PR Tips | Op-eds: The perfect meeting collateral

Congratulations! Your op-ed was published in today's Gotham Daily Planet. Now what? An op-ed's impact doesn't have to end the day after it's published. In fact, you can make an op-ed hit a component of your standard sales pitch -- whether you're selling products or ideas. An...

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PR Tips | Home runs don’t just happen in PR, either

San Francisco Giants third baseman Pablo Sandoval inscribed his name in baseball's history books Wednesday night by hitting three home runs in Game One of the World Series. With the feat, he joined some illustrious company. Babe Ruth, Reggie Jackson, and Albert Pujols are the only others to do the same. To casual baseball fans, Sandoval may seem to have appeared out of nowhere. But he's actually been toiling in the Giants organization for over eight years. Sandoval had to log more than 2,200 at-bats in the minors -- and another 2,100 at the major-league level -- before slugging his way into baseball immortality. Similarly, folks looking to increase their media footprint generally need to notch a number of solid-if-not-sexy placements before they can reach a million readers with one op-ed or feature article.
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Advice from the Media | Robert Whitcomb

>Name: Robert Whitcomb Title: Vice President and Editorial-Page Editor Media Outlet: The Providence Journal Twitter Handle: @arbustwit Personal Blog: This New England Blog 1) Describe your typical workday in 140 characters or less. Chronologically: Read news and opinion, meet with people, edit, write for newspaper, do administrative paperwork, put words and art in blog. 2) What's the best pitch you've ever received? From PR folks for Cape Wind describing the exciting potential benefits of offshore windpower. 3) The greatest words of wisdom an editor ever gave you? Assume first that everyone you talk with (and you) might be wrong and don't ramble. 4) If there was one thing you could tell every PR practitioner, what would it be? Send rigorously factually verified and typographically clean copy that looks outside conventional wisdom.
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