pitching Tag

Building relationships with reporters

They say that PR is a "relationships" business. After all, "relations" is right there in the acronym. It's certainly easier to get a member of the media to listen to your pitch if you've already established a relationship with him or her. But even the...

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What’s in a pitch?

So you've put the finishing touches on your op-ed and are ready to see your name in lights -- or at least on the back page of the newspaper. How do you get editors to consider your piece for publication? You simply ask them. And...

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PR Tips | Pitching Magic

When you're submitting op-eds and news stories to the media, why do some pieces run in top publications, while others slip through the cracks? Well, it’s all in the pitch. So what are the keys to a “winning” pitch. And how do you make your story stand out...

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