A friend named Frank Cowell runs a digital brand strategy company called Elevator. I just received an insightful email from Frank on creating a great logo and thought I'd share the relevant parts:...
So you want to write about how renewable energy can save the world? Or why exercise is good for you? Or why job growth is important? Great! Just one problem . . . thousands of people have already written about these topics. To catch the...
Crafting a quality quote, whether for inclusion in a press release or at the request of a reporter writing an article, can be daunting. To make sure that your quote attracts the attention it deserves, here are a few simple tips....
On a daily basis, we write across a range of subjects, from healthcare to defense to fashion. Are we experts in all these areas? Of course not. So how can we write persuasively about such varied topics? It's simple. Our role at Keybridge isn't to...
The NFL just announced the suspension of Tom Brady for the first four games of the 2015 regular season -- without pay. The reason? "Deflategate." To make a long story short: Brady is in trouble -- along with his team, the Patriots -- for footballs...
Hillary Clinton's presidential campaign is officially underway, which isn't a surprise to most of the public. But how do voters feel about her? Is she seen mostly as Bill Clinton's wife, or someone who paved her own way? More pointedly, how hard does her PR...
So you've put the finishing touches on your op-ed and are ready to see your name in lights -- or at least on the back page of the newspaper. How do you get editors to consider your piece for publication? You simply ask them. And...
Not much can compare to the anticipation of Super Bowl ads. I, for one, wasn't very excited about the match up this year between the Seahawks and Patriots, as I don't care much for either team. ...
We undertake dozens of PR campaigns on behalf of our clients every year. Each campaign -- and each client -- has a different goal. One may want to change lawmakers' views on a certain policy issue; another may be looking to get reporters to attend...
Congratulations! Your op-ed was published in today's Gotham Daily Planet. Now what? An op-ed's impact doesn't have to end the day after it's published. In fact, you can make an op-ed hit a component of your standard sales pitch -- whether you're selling products or ideas. An...