Talking on the phone in a professional setting is a seemingly simple but still sometimes daunting task. To keep your cool and handle client-facing calls like a pro, consider the following: 1. Take notes before the call: If you have...
In the movie "How to Lose a Guy in 10 Days," Kate Hudson's character writes a dating "How to" in reverse. What NOT to do on the dating scene. Just like certain things drive dates away, certain pitching mistakes can almost instantly relegate your email to...
At Keybridge, our New Year's resolution is to be even more effective at PR than we were last year. Here are some critical tools we're using to help make that happen. Grammarly - A no-brainer for writers. We'd like to think we don't rely on this too...
In today's tech-heavy world, we're bombarded by emails. In fact, by the time you finish reading this post, you'll probably have three new ones in your inbox. So as a PR professional, how can you cut through the noise with emails that capture the attention...
Reporters are flooded with emails; many receive hundreds each day! So how can you make your pitch stand out? Here are six steps for crafting the perfect pitch: 1. Remember the subject line. The subject line is the most important part of the email; if it stinks,...
Debate season is in full swing. And with at least one debate per month through February, there's going to be a lot more to watch. These debates will showcase some of the best -- and worst -- techniques in argument and persuasion. For the persuasive...
Ever stare at your writing for so long that you start to forget what some of the words mean? Yeah, us too. At that point, it should be pretty clear that you could use a second set of eyes. But that's far from the only...
Last week, two of the top dogs in the telecommunications world went at it over Twitter. T-Mobile's CEO John Legere and Sprint's CEO Marcelo Claure sparred over Sprint's "All In" wireless plan for all the world to see....
Crafting a quality quote, whether for inclusion in a press release or at the request of a reporter writing an article, can be daunting. To make sure that your quote attracts the attention it deserves, here are a few simple tips....
On a daily basis, we write across a range of subjects, from healthcare to defense to fashion. Are we experts in all these areas? Of course not. So how can we write persuasively about such varied topics? It's simple. Our role at Keybridge isn't to...