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PR Tips

How to lose an editor in 3 steps

In the movie "How to Lose a Guy in 10 Days," Kate Hudson's character writes a dating "How to" in reverse. What NOT to do on the dating scene. Just like certain things drive dates away, certain pitching mistakes can almost instantly relegate your email to...

PR Tools for the New Year

At Keybridge, our New Year's resolution is to be even more effective at PR than we were last year. Here are some critical tools we're using to help make that happen. Grammarly - A no-brainer for writers. We'd like to think we don't rely on this too...

Six steps for crafting the perfect pitch

Reporters are flooded with emails; many receive hundreds each day! So how can you make your pitch stand out? Here are six steps for crafting the perfect pitch: 1. Remember the subject line. The subject line is the most important part of the email; if it stinks,...

Leave no room for debate in your writing

Debate season is in full swing. And with at least one debate per month through February, there's going to be a lot more to watch. These debates will showcase some of the best -- and worst -- techniques in argument and persuasion. For the persuasive...

Cry havoc, and let slip the CEOs?

Last week, two of the top dogs in the telecommunications world went at it over Twitter. T-Mobile's CEO John Legere and Sprint's CEO Marcelo Claure sparred over Sprint's "All In" wireless plan for all the world to see....

“And you can quote me”

Crafting a quality quote, whether for inclusion in a press release or at the request of a reporter writing an article, can be daunting. To make sure that your quote attracts the attention it deserves, here are a few simple tips....

Are we experts in all subjects?

On a daily basis, we write across a range of subjects, from healthcare to defense to fashion. Are we experts in all these areas? Of course not. So how can we write persuasively about such varied topics? It's simple. Our role at Keybridge isn't to...