Every writer faces a nasty case of writer's block at one point or another. (If you don't, congrats -- you're a wizard!) But regardless, that press release, blog post, or speech still needs to get done. Here are some tips for breaking down the block. 1)...
Every year during the holidays, my sister and I make a gingerbread house. And every year, the process takes many grueling hours of patience and labor -- all to make a tiny four-wall structure. But in the end, it's always worth it. Surprisingly, it's actually...
Virtually all companies want to share their story and get their brand into the media. So PR professionals relentlessly pitch reporters to write about various products. That often generates some initial interest. But if you're simply pitching the same idea over and over, reporters will...
No, that's not a real finding. But many writers do indeed struggle to use statistics effectively, especially when it comes to persuading readers. Here are some tips to help you maximize the impact of your stats: First, avoid getting bogged down in numbers. Instead, frame the stat...
In today's tech-heavy world, we're bombarded by emails. In fact, by the time you finish reading this post, you'll probably have three new ones in your inbox. So as a PR professional, how can you cut through the noise with emails that capture the attention...
How do you persuade people to take action? Simple. Find out what motivates them. Imagine, for example, that you're trying to encourage a friend to get a pet dog. How should you make your case? Should you cite statistics showing that a dog can make...
Thousands of fans are flocking to theaters to see the new Star Wars episode. The film is projected to break box office records -- potentially earning a whopping $3 billion globally. Clearly, this franchise has withstood the test of time. After all, the first Star Wars movie...