branding Tag

PR Tips | What Do the Colors Mean?

Starting a new campaign? Revising your current branding? Color is key. But how do you choose your colors? Here are some thoughts to get you started. RED: Emotionally powerful and associated with energy. Red is often used for sports, signs and lights, and can trigger people...

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PR Tips | Do Apology Ads Work?

I recently saw this fascinating "apology ad" from JC Penney. In the ad, JC Penney declares to consumers that the company has changed, perhaps for the worse, and that it has resolved to do a better job of listening to its customers. The advertisement is completely...

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