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General

Super Bowl hits and misses

With a record low score of 13-3, only a single touchdown, and a lackluster halftime show, Super Bowl 53 was arguably one of the most boring in history. But on the bright side, the commercials were generally entertaining. These were my favorites. T-Mobile: When making references to...

#FIJIWaterGirl Does Her Thing

I didn't have to watch the Golden Globes earlier this month to notice the #FIJIwatergirl. Don't know the FIJI Water Girl? Well, while celebs struck a pose on the red carpet that night, a model named Kelleth Cuthbert waltzed around, strategically positioning herself and her tray of...

Track the News Cycle — Wisely

News seems to happen faster than ever today. Over the course of three days last week, Americans grappled with the midterm elections, a tragic mass-shooting, and deadly wildfires in California. It's tempting -- and often a good idea -- to tie your pitch to the latest...

How to Unblock Writer’s Block

Every writer faces a nasty case of writer's block at one point or another. (If you don't, congrats -- you're a wizard!) But regardless, that press release, blog post, or speech still needs to get done. Here are some tips for breaking down the block. 1)...

Putting the “social” back in social media

When used correctly, social media can be a powerful tool to reach target audiences. Here are some best practices to maximize followers, clicks, and likes. Turn Posts from Drab to Fab Use short, snappy headlines to grab the attention of your readers. Avoid typos or grammatical...

Secure your website to appease the Google gods

Our web development team gets two frequent questions from clients and prospects: -How to I keep my site secure? -How do I rank well on Google search results? Fortunately, you can make a single update to your site that will help with both security and Google search visibility. The...