With a record low score of 13-3, only a single touchdown, and a lackluster halftime show, Super Bowl 53 was arguably one of the most boring in history. But on the bright side, the commercials were generally entertaining. These were my favorites. T-Mobile: When making references to...
I didn't have to watch the Golden Globes earlier this month to notice the #FIJIwatergirl. Don't know the FIJI Water Girl? Well, while celebs struck a pose on the red carpet that night, a model named Kelleth Cuthbert waltzed around, strategically positioning herself and her tray of...
The annual KBC holiday celebration was as spirited as ever. After merrymaking with games and treats at the office, we gathered for an evening full of laughter and libations to close out the special day. A big thanks goes out to Sam for hosting the...
News seems to happen faster than ever today. Over the course of three days last week, Americans grappled with the midterm elections, a tragic mass-shooting, and deadly wildfires in California. It's tempting -- and often a good idea -- to tie your pitch to the latest...
Every writer faces a nasty case of writer's block at one point or another. (If you don't, congrats -- you're a wizard!) But regardless, that press release, blog post, or speech still needs to get done. Here are some tips for breaking down the block. 1)...
The company recently enjoyed a day at Top Golf for our quarterly retreat. It was a great time! ...
When used correctly, social media can be a powerful tool to reach target audiences. Here are some best practices to maximize followers, clicks, and likes. Turn Posts from Drab to Fab Use short, snappy headlines to grab the attention of your readers. Avoid typos or grammatical...
The key to getting your foot in the door with reporters is by approaching them with creative, newsworthy ideas that relate to their coverage. But to keep them coming back, here are some tips: 1. Be prompt. This is one of the best ways to build relationships with...
Our web development team gets two frequent questions from clients and prospects: -How to I keep my site secure? -How do I rank well on Google search results? Fortunately, you can make a single update to your site that will help with both security and Google search visibility. The...
Pitching a story idea to a reporter is a delicate dance –it takes two to do the earned media tango. Most reporters get dozens, even hundreds of emails per day. How do you get your message to stand out? Here's a few stellar moves that...