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General

Secure your website to appease the Google gods

Our web development team gets two frequent questions from clients and prospects: -How to I keep my site secure? -How do I rank well on Google search results? Fortunately, you can make a single update to your site that will help with both security and Google search visibility. The...

How to Write a Good Headline

When it comes to online articles, the competition for clicks has never been fiercer. The Washington Post alone publishes 500 articles per day. That's why it's so important to spend time brainstorming your headline. Here are a few tips. Get with the Times Readers are more likely...

Don’t Be Misquoted — Speak Clearly!

It’s every spokesperson’s worst fear. You land an interview with a key reporter, have a great conversation, and then open the paper the following morning to find you’re quoted saying something you don’t remember saying. Reporters don’t typically operate in bad faith. So a quote that...

PR Tools for the New Year

At Keybridge, our New Year's resolution is to be even more effective at PR than we were last year. Here are some critical tools we're using to help make that happen. Grammarly - A no-brainer for writers. We'd like to think we don't rely on this too...

DC public schools have been improving over the past few years. But they still have a long way to go. Only about 70% of DC students graduate from high school -- and fewer than 10% of them will go on to earn post-secondary degrees. Fortunately, some...