The key to getting your foot in the door with reporters is by approaching them with creative, newsworthy ideas that relate to their coverage. But to keep them coming back, here are some tips: 1. Be prompt. This is one of the best ways to build relationships with...
Our web development team gets two frequent questions from clients and prospects: -How to I keep my site secure? -How do I rank well on Google search results? Fortunately, you can make a single update to your site that will help with both security and Google search visibility. The...
Pitching a story idea to a reporter is a delicate dance –it takes two to do the earned media tango. Most reporters get dozens, even hundreds of emails per day. How do you get your message to stand out? Here's a few stellar moves that...
When it comes to online articles, the competition for clicks has never been fiercer. The Washington Post alone publishes 500 articles per day. That's why it's so important to spend time brainstorming your headline. Here are a few tips. Get with the Times Readers are more likely...
It’s every spokesperson’s worst fear. You land an interview with a key reporter, have a great conversation, and then open the paper the following morning to find you’re quoted saying something you don’t remember saying. Reporters don’t typically operate in bad faith. So a quote that...
Writing may be an art -- but it's not a dark art. No special incantation or secret potion is required to churn out high quality prose. Writers just need to follow a few rules of thumb. 1) Use short sentences. Commas are not your friend. If...
At Keybridge, our New Year's resolution is to be even more effective at PR than we were last year. Here are some critical tools we're using to help make that happen. Grammarly - A no-brainer for writers. We'd like to think we don't rely on this too...
Merrymaking at the KBC Holiday party! Wrapping up another great year....
Every year during the holidays, my sister and I make a gingerbread house. And every year, the process takes many grueling hours of patience and labor -- all to make a tiny four-wall structure. But in the end, it's always worth it. Surprisingly, it's actually...
DC public schools have been improving over the past few years. But they still have a long way to go. Only about 70% of DC students graduate from high school -- and fewer than 10% of them will go on to earn post-secondary degrees. Fortunately, some...