At Keybridge, our New Year's resolution is to be even more effective at PR than we were last year. Here are some critical tools we're using to help make that happen. Grammarly - A no-brainer for writers. We'd like to think we don't rely on this too...
Merrymaking at the KBC Holiday party! Wrapping up another great year....
Every year during the holidays, my sister and I make a gingerbread house. And every year, the process takes many grueling hours of patience and labor -- all to make a tiny four-wall structure. But in the end, it's always worth it. Surprisingly, it's actually...
DC public schools have been improving over the past few years. But they still have a long way to go. Only about 70% of DC students graduate from high school -- and fewer than 10% of them will go on to earn post-secondary degrees. Fortunately, some...
Zillions of heavily-researched, peer-reviewed studies warn us to limit our screen time before bed. This post is for those of us who choose to ignore that advice. The reality is that I’m a night owl. After the rest of my family goes to sleep, I...
An op-ed writer should always strive to substantiate his opinions with facts. If any of those facts aren't immediately obvious or widely known, the writer should generally cite his source. There are two ways to do so. A writer can introduce the fact first, and...
In today's text and email heavy world, many PR professionals might be wary to call an editor or reporter. Don't be. Phone calls are a great way to seal the deal on a story idea or op-ed. You can provide reporters or editors with more...
Hurricane Harvey ripped across the coast of Texas last week and the effects are still being felt. Our country’s heart aches for the residents of the cities and towns that have been impacted -- and many people and organizations nationwide are doing what they can...
There are lies, damn lies and statistics. But the worst kinds of statistics are those that involve changing percentages. When talking about increasing or decreasing numbers, almost everyone who stinks at math -- myself included -- routinely confuses "percent" with "percentage points." Let's say...
Virtually all companies want to share their story and get their brand into the media. So PR professionals relentlessly pitch reporters to write about various products. That often generates some initial interest. But if you're simply pitching the same idea over and over, reporters will...