News seems to happen faster than ever today. Over the course of three days last week, Americans grappled with the midterm elections, a tragic mass-shooting, and deadly wildfires in California. It's tempting -- and often a good idea -- to tie your pitch to the latest...
Every writer faces a nasty case of writer's block at one point or another. (If you don't, congrats -- you're a wizard!) But regardless, that press release, blog post, or speech still needs to get done. Here are some tips for breaking down the block. 1)...
The company recently enjoyed a day at Top Golf for our quarterly retreat. It was a great time! ...
When used correctly, social media can be a powerful tool to reach target audiences. Here are some best practices to maximize followers, clicks, and likes. Turn Posts from Drab to Fab Use short, snappy headlines to grab the attention of your readers. Avoid typos or grammatical...
The key to getting your foot in the door with reporters is by approaching them with creative, newsworthy ideas that relate to their coverage. But to keep them coming back, here are some tips: 1. Be prompt. This is one of the best ways to build relationships with...
Our web development team gets two frequent questions from clients and prospects: -How to I keep my site secure? -How do I rank well on Google search results? Fortunately, you can make a single update to your site that will help with both security and Google search visibility. The...
Pitching a story idea to a reporter is a delicate dance –it takes two to do the earned media tango. Most reporters get dozens, even hundreds of emails per day. How do you get your message to stand out? Here's a few stellar moves that...
When it comes to online articles, the competition for clicks has never been fiercer. The Washington Post alone publishes 500 articles per day. That's why it's so important to spend time brainstorming your headline. Here are a few tips. Get with the Times Readers are more likely...
It’s every spokesperson’s worst fear. You land an interview with a key reporter, have a great conversation, and then open the paper the following morning to find you’re quoted saying something you don’t remember saying. Reporters don’t typically operate in bad faith. So a quote that...
Writing may be an art -- but it's not a dark art. No special incantation or secret potion is required to churn out high quality prose. Writers just need to follow a few rules of thumb. 1) Use short sentences. Commas are not your friend. If...