Author: Laura Bentz

#FIJIWaterGirl Does Her Thing

I didn't have to watch the Golden Globes earlier this month to notice the #FIJIwatergirl. Don't know the FIJI Water Girl? Well, while celebs struck a pose on the red carpet that night, a model named Kelleth Cuthbert waltzed around, strategically positioning herself and her tray of...

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PR Tools for the New Year

At Keybridge, our New Year's resolution is to be even more effective at PR than we were last year. Here are some critical tools we're using to help make that happen. Grammarly - A no-brainer for writers. We'd like to think we don't rely on this too...

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Lending a hand after Harvey

Hurricane Harvey ripped across the coast of Texas last week and the effects are still being felt. Our country’s heart aches for the residents of the cities and towns that have been impacted -- and many people and organizations nationwide are doing what they can...

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The power of an op-ed

Prospective clients often ask me how op-eds can be used as a tool in the public policy space. I usually reply that op-eds can be used to educate policymakers on issues, ultimately swaying their attitudes and opinions. But sometimes it can be a hard to...

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Lyfting storytelling to the next level

Many companies struggle to get the public to connect with their brands emotionally. From a PR perspective, one effective way to make such a connection is through storytelling. Recently, Lyft released a seven-minute short film that offers an excellent case study in exactly how this is done. Lyft brought...

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#UberPuppies visit KBC

It's not unusual for cool things to happen at KBC (see champagne tastings and sandwich clubs), but the other day, something extra cool happened. Uber emailed local customers and said they'd be teaming up with the Washington Animal Rescue League to deliver puppies around DC....

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Johnny Football’s PR Saga

I'm a Cleveland Browns fan. Given the poor play of the last decade and a half, it's a wonder why. Many fans' frustrations don't stem from on-field play alone; lately it's been from the decision making of the one who was supposed to save us...

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PR lessons from south of the border

Last week I had the opportunity to go to a local PRSA event and meet Matt Prince, the social and newsroom director for Taco Bell. When memories of my chicken Gordita Supreme routine came rushing back, I knew I couldn't miss it. Oh, and I...

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Cry havoc, and let slip the CEOs?

Last week, two of the top dogs in the telecommunications world went at it over Twitter. T-Mobile's CEO John Legere and Sprint's CEO Marcelo Claure sparred over Sprint's "All In" wireless plan for all the world to see....

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PR image rebuilding: Does Hillary need it?

Hillary Clinton's presidential campaign is officially underway, which isn't a surprise to most of the public. But how do voters feel about her? Is she seen mostly as Bill Clinton's wife, or someone who paved her own way? More pointedly, how hard does her PR...

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