It's been a long 12 months. Like everyone else these days, we've been trying to find ways to feel closer to our coworkers. Not only do we miss our retreats and holiday parties, but also everyday interactions -- lunch walks, hallway conversations, happy hours, and...
When COVID shut down DC, Keybridge employees scattered to our safe spaces. Some of us stayed put while others left for the green spaces and open economies in our hometowns. So while we've been spread out from Connecticut to Idaho, we've found at least one...
Another Super Bowl Sunday is in the books and no matter what team you rooted for -- maybe it was Team Queso? -- you probably paid some attention to the commercials. So now it's time to break down what companies spent about $5.6 million each...
We're fresh off of our 2019 annual retreat in beautiful Canaan Valley, WV and feeling very fortunate! Rain threatened our all-outdoors trip in the days leading up to the retreat (can you say cabin fever?!) but it miraculously held off and we had amazing weather. And we're...
I didn't have to watch the Golden Globes earlier this month to notice the #FIJIwatergirl. Don't know the FIJI Water Girl? Well, while celebs struck a pose on the red carpet that night, a model named Kelleth Cuthbert waltzed around, strategically positioning herself and her tray of...
At Keybridge, our New Year's resolution is to be even more effective at PR than we were last year. Here are some critical tools we're using to help make that happen. Grammarly - A no-brainer for writers. We'd like to think we don't rely on this too...
Hurricane Harvey ripped across the coast of Texas last week and the effects are still being felt. Our country’s heart aches for the residents of the cities and towns that have been impacted -- and many people and organizations nationwide are doing what they can...
Prospective clients often ask me how op-eds can be used as a tool in the public policy space. I usually reply that op-eds can be used to educate policymakers on issues, ultimately swaying their attitudes and opinions. But sometimes it can be a hard to...
Many companies struggle to get the public to connect with their brands emotionally. From a PR perspective, one effective way to make such a connection is through storytelling. Recently, Lyft released a seven-minute short film that offers an excellent case study in exactly how this is done. Lyft brought...
It's not unusual for cool things to happen at KBC (see champagne tastings and sandwich clubs), but the other day, something extra cool happened. Uber emailed local customers and said they'd be teaming up with the Washington Animal Rescue League to deliver puppies around DC....