Profiles in PR

Profiles in PR | Linsey Godbey

Your Name: Linsey Godbey Your Position: Director of Marketing Your Business: e+CancerCare Company Website: epluscancercare.com Twitter handle: @Linsey_june (personal) Services You Offer: Working in partnership with physicians and hospitals, e+CancerCare operates a growing network of outpatient cancer care centers in markets across the country. Personally, I’m responsible for planning, development and implementation of all marketing strategies, marketing communications, and public relations activities, both internal and external. Your Niche Area of Expertise: Communications Strategy, Branding Development, Public Relations, Jokes (self-proclaimed) How Did You Get Started in This Business? After a brief stint as a pre-med student at West Virginia University, I quickly found a new home in the Journalism School, which was a much more natural fit. I moved to Washington, D.C., right out of college and landed a job as an executive assistant at GolinHarris, a global PR firm. Fast forward down the road four years, and I’m working as a senior account executive on the McDonald’s account. My next stop was the United States Senate, where I worked as a deputy press secretary for Senator Jay Rockefeller (D-W.Va.) for two and a half years. The assorted mix of skills and proficiencies I had to use during those two positions gave me a great communications/marketing/PR foundation – and I’m still learning more every day!
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Profiles in PR | Tara Curtis

Your Name: Tara Curtis
Your Position: Director, Communications
Your Business: West Virginia University Alumni Association
Company Website: alumni.wvu.edu
Twitter: @WVUAlumniAssoc (business) @WVUGal93 (personal)

Services You Offer:
The WVU Alumni Association represents West Virginia University's largest constituency - more than 185,000 alumni worldwide. We provide outreach opportunities throughout the country, develop opportunities for social and professional networking, and engage our alumni through communications, including web, social media and printed communication.

Your Niche Area of Expertise:
Communications, strategic messaging and media relations.

How Did You Get Started in this Business?
My first real "communications" job was working for an energy company where I had an opportunity to develop great skills in the areas of crisis communications, media relations and internal/external relations. The experiences I gained with this company really helped me enhance my professional skills and developed my work ethic. I have always enjoyed working with nonprofit agencies, so when the opportunity was presented to work for my alma mater, I jumped at the chance. Working with alumni who are passionate about their university makes my job fun, challenging and wonderful.

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Profiles in PR | Michael Fulton

Name: Michael Fulton Business: The Arnold Agency Position: President, Washington Office Twitter: @hillrat1156 Services You Offer I perform a full range of government relations, public affairs and communications services for companies, associations, higher education, health systems and non-profit organizations. Creative staff in our West Virginia and Montana offices offer tremendous assistance and teamwork to any campaign or project. Your Niche Area of Expertise Federal funding strategies, and ways to help your organization advance its cause and reputation among the Administration, Congress and strategic partners. How Did You Get Started in this Business? I worked nearly 10 years on Capitol Hill, meeting hundreds of influential people and learning how government works to our advantage. I left the Hill in 1988 and began consulting with incredible results over the past two decades, regardless of which party controls Congress and the White House and how the economy is performing. Do You Have Any Advice for Potential Clients? Success in the nation’s capital remains first and foremost a people and relationship business. Hire smart people and spend time collaborating with them to serve your organization’s best interests. Do not be afraid to hold their hired lobbyists or communications firms to high expectations and ethical behavior (far too many clients are unhappy with their representation and do not know how to make a switch for the best.)
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Profiles in PR | Peter Shankman

Name: Peter Shankman Business: Vocus Position: Founder, Help a Reporter Out (Acquired by Vocus), and VP/Small Business Evangelist for Vocus Twitter: @petershankman Facebook: /PeterShankman Services You Offer Vocus is a marketing services company, offering thousands of small to mid-size businesses an easy way to completely market their company, including PR Web, HARO, iContact, and all the products in the Vocus Small Business Marketing Suite. Your Niche Area of Expertise Small to Mid-Size business marketing, advertising, customer service, and social media. How Did You Get Started in this Business? I founded HARO, and grew it to the largest free PR and marketing tool in the world in under two years. I started my career back in the 90s as one of the founding editors of AOL News. Do You Have Any Advice for Potential Clients? Customer service is the new PR. Social Media is just one small facet of marketing, and not the end-all/be-all of civilization. Why Should an Organization Hire Your Company? To increase their revenue through expert advice on the best way to market their business.
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Profiles in PR | Tulchin Research

Your Name: Ben Tulchin Your Position: President and Founder Your Business: Tulchin Research Twitter: @TulchinResearch Facebook: https://www.facebook.com/TulchinResearch Services You Offer Tulchin Research is a leading polling and strategic consulting firm. The company conducts public opinion research for a wide range of clients. Your Niche Area of Expertise We specialize in providing research and...

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Profiles in PR — MarketingScoop

Your Name: Michael H. Fleischner Your Business: MarketingScoop Your Position: CEO Services You Offer We offer marketing consulting services and training. Your Niche Area of Expertise Search engine optimization and marketing strategy. How Did You Get Started in this Business? When I launched my first website nearly 10 years ago, I was excited to get into the game of online business. After six months of development and thousands of dollars spent on "the next big thing," my website was nowhere to be found on Google, Yahoo!, or Bing. It wasn't long before I was reading every article, following SEO's, and experimenting with different SEO techniques to improve my website's ranking.
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Profiles in PR – Evolving Strategies

Your Name: Adam Schaeffer Your Business: Evolving Strategies Your Position: Partner & Director of Research Services Offered Public Opinion Research Your Niche Area of Expertise My area of expertise is the design, execution and analysis of message experiments. But I’m a generalist at heart; intellectual cross-pollination and creativity are essential to sustained success.
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