How do you get more reporters to respond to your pitch? Here are a few tips: 1. Sign-offs matter. How you close your email before your signature is really important. A recent study showed that "Thanks in advance" had a response rate of 65 percent...
You've just landed an interview for your client with a big-name publication -- now you can pat yourself on the back and let the spokesperson take it away, right? Wrong! Your job isn't just to set up the interview; it's also to make sure it goes well....
As popular as Twitter is today, the social media giant is a graveyard of inactive profiles. But Twitter can be a powerful tool to build your network, especially when making completely new connections. The key is to treat Twitter as more than a newsfeed, but...
Reporters are flooded with emails; many receive hundreds each day! So how can you make your pitch stand out? Here are six steps for crafting the perfect pitch: 1. Remember the subject line. The subject line is the most important part of the email; if it stinks,...