As popular as Twitter is today, the social media giant is a graveyard of inactive profiles. But Twitter can be a powerful tool to build your network, especially when making completely new connections. The key is to treat Twitter as more than a newsfeed, but...
Every summer, we look forward to barbecues, pool time, and ah, yes, the "song of the summer." The one that tops the charts, graces every party, and, ultimately, brings us back to the summer of (insert your favorite year here) every time we hear it. The...
We all remember the famous ones -- Smokey the Bear, the crying Indian, "This is your brain on drugs." These public service announcements may have stiffened our resolve to "Just Say No," or motivated us to pick up our trash, or caused us to be...
From professional associations to non-profits, effective management of members is critical to the success of many organizations. Ideally, membership management software is integrated directly into the organization's website. So we are excited to announce that Keybridge is now a recommended developer for MemberFindMe, a robust management solution that...
Every website is different. But almost all of the great ones share a few core design elements: 1) The navigation is streamlined and intuitive. All information is easy to find. Visitors don't tear their hair out trying to find a phone number or an archived document. 2)...
You're a restaurant owner who just royally messed up. You made a frequent customer wait an hour for a table, and the filet mignon he ordered turned out a little fishy. (Spoiler alert: It was fish.) Your instinct might be to rush that customer out...
This past week, our entire company went to the Bahamas. It was an amazing bonding and team-building experience. None of it would have been possible without such a remarkably dedicated, accomplished and hardworking group of individuals -- or all of our wonderful clients whose loyalty...
Want to write a New York Times or Wall Street Journal-quality op-ed? First, watch Scarface. The 1983 Brian De Palma classic contains the secret to great op-ed writing within one of the best movie montages of all time. The "Push It to the Limit" mash-up doesn't just...
How do you persuade people to take action? Simple. Find out what motivates them. Imagine, for example, that you're trying to encourage a friend to get a pet dog. How should you make your case? Should you cite statistics showing that a dog can make...
Live in Your World. Play in Ours Open Happiness Taste the Rainbow What do all of these catchy slogans have in common? Verbs. With verbs, one-liners jump off the page. They prompt the consumer to take action – to purchase the most engaging PlayStation game, throw back a can of...