On June 9, our company took the day off to bond and ride roller-coasters at Six Flags. It was a blast....
Prospective clients often ask me how op-eds can be used as a tool in the public policy space. I usually reply that op-eds can be used to educate policymakers on issues, ultimately swaying their attitudes and opinions. But sometimes it can be a hard to...
How do you get more reporters to respond to your pitch? Here are a few tips: 1. Sign-offs matter. How you close your email before your signature is really important. A recent study showed that "Thanks in advance" had a response rate of 65 percent...
You're making the final round of edits on a piece. And boy, it sounds like perfection. Or does it? If you didn't take the time to read your piece out loud, then it might actually sound . . . well . . . awkward. For instance, your eyes...
A project schedule can be an essential tool for any job. A well thought-out schedule serves as an “at-a-glance” project overview while also informing all parties of their responsibilities and due dates. That said, a project schedule is not a “set it and forget it” proposition....
Op-eds published by top-tier newspapers can drive the public debate. The Washington Post, the Wall Street Journal, and the New York Times all boast eye-popping circulation figures and influential readers. But small newspapers can pack a big punch, too. You never know when a Congressman will...
The 2017 Oscars made history on Sunday. But not in a good way. Some poor soul handed the presenters for best picture the wrong envelope, prompting them to name La La Land the winner instead of Moonlight. Producers and stagehands eventually corrected the mistake and...
Love him or hate him, Donald J. Trump is arguably the world's best query writer. With every Tweetstorm, he captivates the media's attention. That's exactly what a query -- the short "elevator pitch" sent to convince an editor to publish an oped -- should do. Here's...
Once upon a time, a professor decided that he wanted to learn to ride a bike. So he read every book he could find on the subject. He pored over tomes about bicycle history, mechanics, balance and form. He immersed himself in complex manuals --...
No, that's not a real finding. But many writers do indeed struggle to use statistics effectively, especially when it comes to persuading readers. Here are some tips to help you maximize the impact of your stats: First, avoid getting bogged down in numbers. Instead, frame the stat...