social media Tag

“Can you do social media?”

We get this question a lot. It's a simple one -- and easy enough to answer. Yes, we can post content on platforms like Twitter and Facebook. But, of course, so can anyone with a computer. The better question is: "can you make my message heard on...

Cry havoc, and let slip the CEOs?

Last week, two of the top dogs in the telecommunications world went at it over Twitter. T-Mobile's CEO John Legere and Sprint's CEO Marcelo Claure sparred over Sprint's "All In" wireless plan for all the world to see....

It’s time to launch your media firm

Seattle coffee giant Starbucks recently announced plans to launch a media company. With veteran Washington Post reporter Rajiv Chandrasekaran at the helm, Starbucks hopes to create "social impact through creative storytelling." This is big. As social media guru Gary Vaynerchuk explained, "This will become another...

Put the Social Back in Social Media

Want to maximize your social media presence? You should start by making sure that your social media is, in fact, social. Lots of people fall into the trap of anti-social media -- generating content on platforms like Facebook and Twitter without actually interacting with other...

Is ‘twitter shaming’ fair?

In case you didn't hear about it, an obnoxiously drunk gal on an airplane caused a ruckus earlier this month. Why would you know about this particular young party girl? Because the play-by-play was recorded on twitter by an editor for the show, Modern Family....


As nearly everyone knows, 276 Nigerian schoolgirls were kidnapped last month by Boko Haram. Following these horrific kidnappings, two Nigerians tweeted with the hashtag #BringBackOurDaughters. It wasn’t long before the hashtag changed to its current form: #BringBackOurGirls. Twitter users from around the world united and the...

PR Tips | Social TV: Changing the Way You Watch

ABC is home to some of my favorite TV programs -- namely, Nashville. I love the main character, country star Rayna Jaymes. Tons of songs are featured in each episode, as you might guess, and they're all sung by the actors and actresses themselves. No faking! I think that's what makes it so realistic. And it became even more realistic when the show used Social TV to engage fans and reward loyalty. Social TV is a term used for technology that encourages social interaction with a television program or related content. ABC employed this new tactic with the latest season of Nashville, which has been about Jaymes’ new album launch. Using its Tumblr to host a competition among fans, ABC asked them to create and submit album cover designs. I can only imagine, as a fan, how cool it would be to see my design used on the show!

PR Tips | Social Media Drives the News

Can you run an effective PR campaign today without a social media component? A quick look at the numbers suggests that the answer is “no.”

Roughly 25% of all Americans now have a Twitter account. Facebook has more than a billion users -- and about half of all Americans have accounts. Meanwhile, 82 million American consumers are constantly connected to the social media pulse, accessing their social profiles from their phones.

It used to be that people took blogs less seriously than traditional news reporting. But that’s changing. Sixty-five percent of people now find the information they see posted online trustworthy, according to ING's new Impact of social media 2012.

Look at any recent news event -- from the election to Superstorm Sandy to the Patraeus scandal. It’s obvious that social media is driving the news and shaping public opinion.