A friend named Frank Cowell runs a digital brand strategy company called Elevator. I just received an insightful email from Frank on creating a great logo and thought I'd share the relevant parts:...
The Internet is abuzz over last month's major WordPress update. After massive data breaches at Ashley Madison, CareFirst BlueCross BlueShield and the U.S. Office of Personnel Management, cybersecurity has become a top priority for consumers … ...
They say that PR is a "relationships" business. After all, "relations" is right there in the acronym. It's certainly easier to get a member of the media to listen to your pitch if you've already established a relationship with him or her. But even the...
So you want to write about how renewable energy can save the world? Or why exercise is good for you? Or why job growth is important? Great! Just one problem . . . thousands of people have already written about these topics. To catch the...
Color is an important factor in design, whether it’s print or digital. But colors can be so subjective. After all, is your mental image of light blue exactly the same as mine? Probably not. “I want all the buttons on my site to be green.”...
We get this question a lot. It's a simple one -- and easy enough to answer. Yes, we can post content on platforms like Twitter and Facebook. But, of course, so can anyone with a computer. The better question is: "can you make my message heard on...
It has become common knowledge more and more people are using their mobile devices to browse the web, which is why all sites that we create here at Keybridge are built to look great on mobile (as well as desktop). Google has just given another...
Today, our company unveiled a new wellness incentive called the KBC Smack-Talk Fitbit Program. Here's how it works...
Seattle coffee giant Starbucks recently announced plans to launch a media company. With veteran Washington Post reporter Rajiv Chandrasekaran at the helm, Starbucks hopes to create "social impact through creative storytelling." This is big. As social media guru Gary Vaynerchuk explained, "This will become another...
"Consequences of Erudite Vernacular Utilized Irrespective of Necessity" Sound like a paper you would want to read? Me neither. In fact, if you're like me, you didn't even make it through the whole title. Fortunately, it's actually an ironic title from a study by one...