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Does your logo have a glyph?

A friend named Frank Cowell runs a digital brand strategy company called Elevator. I just received an insightful email from Frank on creating a great logo and thought I'd share the relevant parts:...

Building relationships with reporters

They say that PR is a "relationships" business. After all, "relations" is right there in the acronym. It's certainly easier to get a member of the media to listen to your pitch if you've already established a relationship with him or her. But even the...

What color is that?

Color is an important factor in design, whether it’s print or digital. But colors can be so subjective. After all, is your mental image of light blue exactly the same as mine? Probably not. “I want all the buttons on my site to be green.”...

“Can you do social media?”

We get this question a lot. It's a simple one -- and easy enough to answer. Yes, we can post content on platforms like Twitter and Facebook. But, of course, so can anyone with a computer. The better question is: "can you make my message heard on...

It’s time to launch your media firm

Seattle coffee giant Starbucks recently announced plans to launch a media company. With veteran Washington Post reporter Rajiv Chandrasekaran at the helm, Starbucks hopes to create "social impact through creative storytelling." This is big. As social media guru Gary Vaynerchuk explained, "This will become another...

Squash your sesquipedalianism

"Consequences of Erudite Vernacular Utilized Irrespective of Necessity" Sound like a paper you would want to read? Me neither. In fact, if you're like me, you didn't even make it through the whole title. Fortunately, it's actually an ironic title from a study by one...