"You never get a second chance to make a first impression." That's certainly true in PR, especially when pitching reporters via email. The goal of a pitch is to convince a reporter to cover a story. So naturally, it's easy to think that the content of your...
I'm a Cleveland Browns fan. Given the poor play of the last decade and a half, it's a wonder why. Many fans' frustrations don't stem from on-field play alone; lately it's been from the decision making of the one who was supposed to save us...
Apologies seem to be all the rage these days. Justin Bieber titled a song “Sorry.” Adele crooned about apologizing in her latest hit. And now customers are demanding that two major companies apologize for recent actions. When Starbucks recently unveiled its plain red cup, for example,...
Sharks have a week dedicated to him. He can speak French . . . in Russian. He lives vicariously . . . through himself. He, of course, is the "Most Interesting Man in the World." Although the star of Dos Equis beer commercials is sadly fictional,...
Re-building your company’s website can be exciting and rewarding -- particularly if it has been a while since your last website refresh. You get to take advantage of the latest tools in web development, and end up with a stunning modern site to promote your...
Last week I had the opportunity to go to a local PRSA event and meet Matt Prince, the social and newsroom director for Taco Bell. When memories of my chicken Gordita Supreme routine came rushing back, I knew I couldn't miss it. Oh, and I...
A friend named Frank Cowell runs a digital brand strategy company called Elevator. I just received an insightful email from Frank on creating a great logo and thought I'd share the relevant parts:...
The Internet is abuzz over last month's major WordPress update. After massive data breaches at Ashley Madison, CareFirst BlueCross BlueShield and the U.S. Office of Personnel Management, cybersecurity has become a top priority for consumers … ...
They say that PR is a "relationships" business. After all, "relations" is right there in the acronym. It's certainly easier to get a member of the media to listen to your pitch if you've already established a relationship with him or her. But even the...
So you want to write about how renewable energy can save the world? Or why exercise is good for you? Or why job growth is important? Great! Just one problem . . . thousands of people have already written about these topics. To catch the...