They say that PR is a "relationships" business. After all, "relations" is right there in the acronym. It's certainly easier to get a member of the media to listen to your pitch if you've already established a relationship with him or her. But even the...
So you want to write about how renewable energy can save the world? Or why exercise is good for you? Or why job growth is important? Great! Just one problem . . . thousands of people have already written about these topics. To catch the...
Last week, two of the top dogs in the telecommunications world went at it over Twitter. T-Mobile's CEO John Legere and Sprint's CEO Marcelo Claure sparred over Sprint's "All In" wireless plan for all the world to see....
Want to maximize your social media presence? You should start by making sure that your social media is, in fact, social. Lots of people fall into the trap of anti-social media -- generating content on platforms like Facebook and Twitter without actually interacting with other...
Everyone is talking about the color of #thedress. Were you online last Thursday (Feb. 26)? If so, you must know what I'm talking about. Even CNN is talking about the white/gold/black/blue ensemble. ...
The most important part of an op-ed is the opening paragraph, commonly referred to as the lede....
Public speaking is tough. Everyone benefits from practice, of course. And media training can make a world of difference. But some people just aren't cut out for the spotlight....
Name: Elizabeth Shea; Position: CEO; Business: Public relations and content marketing for technology companies...
We undertake dozens of PR campaigns on behalf of our clients every year. Each campaign -- and each client -- has a different goal. One may want to change lawmakers' views on a certain policy issue; another may be looking to get reporters to attend...
"What do these guys expect? They're paying us only $10,000 per month." Those are the words I heard from an executive at a large PR firm complaining about his difficult client. In essence, the client felt like he wasn't getting any solid results. And the executive...