public relations Tag

Building relationships with reporters

They say that PR is a "relationships" business. After all, "relations" is right there in the acronym. It's certainly easier to get a member of the media to listen to your pitch if you've already established a relationship with him or her. But even the...

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Cry havoc, and let slip the CEOs?

Last week, two of the top dogs in the telecommunications world went at it over Twitter. T-Mobile's CEO John Legere and Sprint's CEO Marcelo Claure sparred over Sprint's "All In" wireless plan for all the world to see....

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Put the Social Back in Social Media

Want to maximize your social media presence? You should start by making sure that your social media is, in fact, social. Lots of people fall into the trap of anti-social media -- generating content on platforms like Facebook and Twitter without actually interacting with other...

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Become an earned media darling

We undertake dozens of PR campaigns on behalf of our clients every year. Each campaign -- and each client -- has a different goal. One may want to change lawmakers' views on a certain policy issue; another may be looking to get reporters to attend...

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What do these guys expect for $10,000 per month?

"What do these guys expect? They're paying us only $10,000 per month." Those are the words I heard from an executive at a large PR firm complaining about his difficult client. In essence, the client felt like he wasn't getting any solid results. And the executive...

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