How to avoid getting drowned out in a flood of emails

How to avoid getting drowned out in a flood of emails

In today’s tech-heavy world, we’re bombarded by emails. In fact, by the time you finish reading this post, you’ll probably have three new ones in your inbox. So as a PR professional, how can you cut through the noise with emails that capture the attention of editors and reporters?

Here are a few ways:

1) Make the email subject line exciting. After all, that’s what the recipient will see first. So phrase your topic boldly, but leave some mystery, too. For example, if you’re pitching an op-ed about why we should adopt puppies, lead with a subject like, “Save Dogs from a Ruff Life” or “Make Man’s Best Friend Your Best Friend.”

2) That said, if you’re offering a really hot story or interview, forget the mystery. Just be clear and direct. For example, “Interview Opportunity with Beyonce” is likely all you’ll need to get the click.

3) Once you have your subject, make your email short and to the point. Use creative language that flows well to keep the reader engaged throughout your pitch.

4) Finally, always end with a question. Changing “Let me know what you think!” to “Would you be interested in discussing this further?” could be the simple fix you need to draw a response.

So, when you’re crafting your next email, be bold in your subject line and concise in your text. Would you believe how many more results you’ll get?

Carolyn Clendenin