writing Tag

Are we experts in all subjects?

On a daily basis, we write across a range of subjects, from healthcare to defense to fashion. Are we experts in all these areas? Of course not. So how can we write persuasively about such varied topics? It's simple. Our role at Keybridge isn't to...

Squash your sesquipedalianism

"Consequences of Erudite Vernacular Utilized Irrespective of Necessity" Sound like a paper you would want to read? Me neither. In fact, if you're like me, you didn't even make it through the whole title. Fortunately, it's actually an ironic title from a study by one...

PR Tips | The nuts and bolts of basic op-eds

  Op-ed writing is a mix of art and science. As with any form of writing, the art comes with practice -- and lots of it. The science, on the other hand, can be learned. Here are a few of the basics. First, virtually all op-eds are 800 words or less. Seven hundred words is even better. You can't solve all the world's problems in 700-800 words -- but that's all most newspapers have space for. Further, many readers may not make it through many more words than 800. Second, every op-ed should start off with an interesting lede. Newspapers are in the business of, well, news, so a timely opener to your piece -- one that positions it within the context of what's going on in the news world -- is usually best.