In today's text and email heavy world, many PR professionals might be wary to call an editor or reporter. Don't be. Phone calls are a great way to seal the deal on a story idea or op-ed. You can provide reporters or editors with more...
You're making the final round of edits on a piece. And boy, it sounds like perfection. Or does it? If you didn't take the time to read your piece out loud, then it might actually sound . . . well . . . awkward. For instance, your eyes...
The Toronto Transit Commission just partnered with the National Ballet of Canada for a seemingly innocuous campaign. The campaign featured dancers posing in front of subways. So what’s the link between the two organizations? The TTC physically moves people, while the dancers emotionally move...
Every summer, we look forward to barbecues, pool time, and ah, yes, the "song of the summer." The one that tops the charts, graces every party, and, ultimately, brings us back to the summer of (insert your favorite year here) every time we hear it. The...
Live in Your World. Play in Ours Open Happiness Taste the Rainbow What do all of these catchy slogans have in common? Verbs. With verbs, one-liners jump off the page. They prompt the consumer to take action – to purchase the most engaging PlayStation game, throw back a can of...
Apologies seem to be all the rage these days. Justin Bieber titled a song “Sorry.” Adele crooned about apologizing in her latest hit. And now customers are demanding that two major companies apologize for recent actions. When Starbucks recently unveiled its plain red cup, for example,...