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Author: Sam Ryan

Chicken Sandwich Wars: And the winner is…

November 13, 2019

DC PR Firm Conducts Scientific Study to Find Best Chicken Sandwich WASHINGTON (Nov. 13) – With the chicken sandwich wars raging, Keybridge Communications, a prominent D.C. public relations firm, conducted a taste test to determine the best chicken sandwich. Eighteen “tasters” participated in the study. All...

Keybridge Web Partners With BCA

June 18, 2019

I'm thrilled to announce that we've partnered with Billiards Congress of America, the trade group for the billiard and game room industry. Our website division -- Keybridge Web -- now provides discount web services for BCA's members. Our director of web development, Mike McElhaney, was...

It’s a boy!

August 14, 2018

Congratulations to Robby, Breen and Leo! Peter Andrew, the newest member of the Schrum family, was born yesterday morning, weighing in at 8 lbs., 15 oz. Seems like only yesterday that Robby brought Breen to the office to introduce us to his "new girlfriend." Speaking of ancient history,...

It’s copy editing time

June 15, 2018

Our entire company went to Six Flags America yesterday. Check out our photos on the culture page. Anyway, one of the rides was called The Wild One, a wooden roller coaster originally built in 1917. It was terrifying, not because it was particularly steep or fast, but...

November 17, 2017

DC public schools have been improving over the past few years. But they still have a long way to go. Only about 70% of DC students graduate from high school -- and fewer than 10% of them will go on to earn post-secondary degrees. Fortunately, some...

Percent vs percentage points

August 10, 2017

There are lies, damn lies and statistics. But the worst kinds of statistics are those that involve changing percentages. When talking about increasing or decreasing numbers, almost everyone who stinks at math -- myself included -- routinely confuses "percent" with "percentage points." Let's say...

A public relations parable

January 23, 2017

Once upon a time, a professor decided that he wanted to learn to ride a bike. So he read every book he could find on the subject. He pored over tomes about bicycle history, mechanics, balance and form. He immersed himself in complex manuals --...