Author: Sam Ryan

It’s a boy!

Congratulations to Robby, Breen and Leo! Peter Andrew, the newest member of the Schrum family, was born yesterday morning, weighing in at 8 lbs., 15 oz. Seems like only yesterday that Robby brought Breen to the office to introduce us to his "new girlfriend." Speaking of ancient history,...

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It’s copy editing time

Our entire company went to Six Flags America yesterday. Check out our photos on the culture page. Anyway, one of the rides was called The Wild One, a wooden roller coaster originally built in 1917. It was terrifying, not because it was particularly steep or fast, but...

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For Love of Children

DC public schools have been improving over the past few years. But they still have a long way to go. Only about 70% of DC students graduate from high school -- and fewer than 10% of them will go on to earn post-secondary degrees. Fortunately, some...

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Percent vs percentage points

There are lies, damn lies and statistics. But the worst kinds of statistics are those that involve changing percentages. When talking about increasing or decreasing numbers, almost everyone who stinks at math -- myself included -- routinely confuses "percent" with "percentage points." Let's say...

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A public relations parable

Once upon a time, a professor decided that he wanted to learn to ride a bike. So he read every book he could find on the subject. He pored over tomes about bicycle history, mechanics, balance and form. He immersed himself in complex manuals --...

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But First, Champagne

As avid readers of the Keybridge blog know, our COO David White also founded and runs the popular wine blog Terroirist. David's newest book -- on the subject of Champagne -- has just been published and it's selling like hot cakes. But First, Champagne is...

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2016 Bahamas trip

This past week, our entire company went to the Bahamas. It was an amazing bonding and team-building experience. None of it would have been possible without such a remarkably dedicated, accomplished and hardworking group of individuals -- or all of our wonderful clients whose loyalty...

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