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Election season writing tips

With eight months to go until America heads to the polls, you'll likely find yourself writing about the election more often than not. Here are some tips to keep audiences -- and editors -- interested. 1. Write a lead that will stay timely. Especially in the heat...

Super Bowl Breakdown

Another Super Bowl Sunday is in the books and no matter what team you rooted for -- maybe it was Team Queso? -- you probably paid some attention to the commercials. So now it's time to break down what companies spent about $5.6 million each...

This Thanksgiving, Drink Easy

As Turkey Day draws near, colleagues and friends alike call, email, and text asking for wine advice. I get it. Thanksgiving is notoriously terrifying for the at-home sommelier. Suppose you’re into food and wine. Should you flaunt your connoisseurship and create precise pairings to wow the palate?...

Chicken Sandwich Wars: And the winner is…

DC PR Firm Conducts Scientific Study to Find Best Chicken Sandwich WASHINGTON (Nov. 13) – With the chicken sandwich wars raging, Keybridge Communications, a prominent D.C. public relations firm, conducted a taste test to determine the best chicken sandwich. Eighteen “tasters” participated in the study. All...

Write a Better Op-Ed (Hopefully)

Writing a good op-ed is no easy feat. Fortunately, there are a few steps you can take to improve your odds. 1. Do Your Homework -- Then Do Some More Do more research than you think you'll need. And always keep an eye out for new and...