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The art of the personalized pitch

Reporters receive hundreds of pitches every single week, so it can feel near-impossible to capture their attention. One of the best ways to separate yourself from the pack is by crafting a personalized and thoughtful pitch. Here are a few best practices: 1. Review Recent...

Op-ed writing tips

Everyone writes op-eds differently. Some scribble down their thoughts all at once, and later massage them into something coherent. Others start with detailed outlines. Some prefer marathon writing sessions, while others pen their work in short increments. No matter your style, here are some universal...

Integrate DocuSign With Your Website

My previous employer had a steadfast rule that all contracts must be signed in ink. Electronic signatures were simply unacceptable. That was 15 years ago, and, my, how things have changed. Today, at our company, all of our contracts are signed electronically. And the process...

Boosting morale with Bonus.ly

The pandemic has forced our company to go entirely remote. So now all of our employees are scattered across the country, working out of make-shift home offices. One of the biggest challenges in this new remote environment has been preserving our company's culture -- and, more...

Seizing the social media moment

Social media now plays a critical role in shaping the way our world receives news. These platforms have overtaken print newspapers as a primary news source for a majority of Americans, according to a survey from Pew Research Center. And unlike with daily newspapers,...

Pitching in a hot news cycle

Americans just experienced a drawn-out, contentious presidential election -- and for weeks it seemed like every news story was focused on politics. When so much coverage is devoted to a single issue, pitching the media can be a daunting task. But organizations still need to...

How to get press at your virtual event

Organizations often crave media attention at their event or conference, where they release big industry reports or announce breaking industry news. So it's essential reporters have a compelling reason to cover the event. But with hotel ballrooms and convention centers shuttered due to the coronavirus...

Zoom remote learning etiquette

As I watched my daughters embark on their first day of virtual learning yesterday, it became clear that their digital classrooms are strikingly similar to the business meetings that adults have been having for the past 6 months. Of course, the main commonality is that...

How to adapt to the COVID-19 news cycle

You don't have to work in media or communications to know that 2020 has introduced one of the most hectic news cycles in modern history. A global pandemic, historic presidential election, and nationwide protests on racial injustice have made producing timely content a challenge --...

How to talk on the phone

Talking on the phone in a professional setting is a seemingly simple but still sometimes daunting task. To keep your cool and handle client-facing calls like a pro, consider the following: 1. Take notes before the call: If you have...