oped writing Tag

Are we experts in all subjects?

On a daily basis, we write across a range of subjects, from healthcare to defense to fashion. Are we experts in all these areas? Of course not. So how can we write persuasively about such varied topics? It's simple. Our role at Keybridge isn't to...

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PR Tips | If the biggest papers say no, don’t quit your pitchin’!

Every writer would like to see his or her op-ed published in The Washington Post or The New York Times. But you never know if you're pitching your piece on the same day that Bill Clinton is submitting one as well. It's tough to beat out a former president -- much less the scores of other writers vying for scarce editorial-page real estate. So where do you go if the Post and the Times say no? You could simply pitch by circulation -- the bigger the better. But to maximize the impact of your op-ed, a more strategic approach may be in order.
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PR Tips | How to get your op-ed in the New York Times

"How can I get my op-ed in the New York Times?" That's one of the most frequent questions I'm asked. And for good reason. The publication boasts a circulation of 1.25 million, making it one of the top papers in the United States. While it's nearly impossible to guarantee placement in any publication, there are some important guidelines aspiring op-ed writers should follow if they want to increase their chances of getting published in a top outlet. In fact, I recently came across a piece in the New York Times in which Trish Hall, editor of the paper's Op-Ed and Sunday Review sections, offers a few important tips to writers. Below is what I've found to be some of her most helpful points. So if you've ever wondered how to increase your chances of catching an editor's eye, keep reading …
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