wine Tag

Virginia’s Finest

As regular readers know, I moonlight as a wine blogger. When not cranking away at Keybridge, I’m running the wine blog Terroirist.com. Last month, I visited northern Virginia wine country to chat about the future of Virginia wine with the state’s three top winemakers: Jim Law of Linden...

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PR Tips | Writing better pitches

Last week, I was in Napa Valley at the Wine Writers Symposium, an annual gathering of some of the nation’s top wine writers. While there, I spoke to attendees about how to write better pitches and get their stories placed. I was paired with Alison Clare Steingold, a senior editor at C Magazine. Drawing on my experience at Keybridge Communications and as a wine writer, I also coached attendees on query writing in a series of one-on-one sessions. The pitching process changes depending on your goals, of course. Op-Eds, for example, are almost always written before they’re pitched. With magazine articles, writers should pitch editors before they put pen to paper. These lessons also work for conventional PR – there’s no better way to get a reporter interested in your story than teeing it up for her.
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