Three tips for a great infographic
With today’s explosion of computer generated statistics, we’ve never had more data. But extracting meaning from all those numbers– and then conveying that meaning to outsiders — can be a formidable task.
That’s where infographics come in. They prove your point, tell an engaging story, and reveal the logic of your argument by pairing data to clear and persuasive visuals.
So how do you create a great infographic? There’s no one-size-fits-all answer to that question. But here are a few tips:
First, start with compelling data. It should be relevant, reputable, and in line with your message.
Second, develop a design concept that ties the data together visually. Your infographic should be able to stand on its own visually and tell a story. Traditional charts and graphs may be all you need, but clever metaphors and illustrations will bring your data to life.
Finally, keep your message simple – and select a distinctive color palette. Your graphic should effectively “prove” the main argument your text is making. Don’t distract your audience with overly-complicated visuals. The point of the infographic is to clarify and simplify.
It’s easy for readers to drown in a sea of numbers. So think of an infographic as a life raft.
