Author: Robby Schrum

Track the News Cycle — Wisely

News seems to happen faster than ever today. Over the course of three days last week, Americans grappled with the midterm elections, a tragic mass-shooting, and deadly wildfires in California. It's tempting -- and often a good idea -- to tie your pitch to the latest...

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Don’t Be Misquoted — Speak Clearly!

It’s every spokesperson’s worst fear. You land an interview with a key reporter, have a great conversation, and then open the paper the following morning to find you’re quoted saying something you don’t remember saying. Reporters don’t typically operate in bad faith. So a quote that...

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Small newspapers, big impact

Op-eds published by top-tier newspapers can drive the public debate. The Washington Post, the Wall Street Journal, and the New York Times all boast eye-popping circulation figures and influential readers. But small newspapers can pack a big punch, too. You never know when a Congressman will...

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Fight writing “flab”

Be brief! It's excellent writing advice. For those looking to have their work published in a newspaper, it used to be an order. After all, there's only so much space on a newspaper page. The internet has made textual space constraints obsolete. But attention spans are...

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Building relationships with reporters

They say that PR is a "relationships" business. After all, "relations" is right there in the acronym. It's certainly easier to get a member of the media to listen to your pitch if you've already established a relationship with him or her. But even the...

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“And you can quote me”

Crafting a quality quote, whether for inclusion in a press release or at the request of a reporter writing an article, can be daunting. To make sure that your quote attracts the attention it deserves, here are a few simple tips....

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What’s in a pitch?

So you've put the finishing touches on your op-ed and are ready to see your name in lights -- or at least on the back page of the newspaper. How do you get editors to consider your piece for publication? You simply ask them. And...

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