General

What tailgating season teaches us about PR

September 25, 2019 Jacy Gomez

Football season has returned! That means it's also peak tailgating season. Here are four PR lessons to think about next time you're cheering on your favorite team. 1. Be social Tailgates are best with your closest friends. Similarly, having good relationships with reporters is a crucial component...

Want an interview at Keybridge (or anywhere else)? Write a better cover letter

September 11, 2019 Colin Valentine

Here at Keybridge, we write. A lot. Press releases, blogs, web content -- you name it, we draft and polish it. Our success depends on communicating clearly. So we're always looking to recruit great writers. And in the hiring process, we put quite a bit of...

Making Your Best Pitch — Tips for Finding the Right Reporter

July 10, 2019 Robby Schrum

Contacting reporters to pitch them your story can be intimidating. How can you be sure your email will not be met with silence? Here are a few tips to decrease the likelihood that your pitch is not met with a quick click of the delete button. First,...

Keybridge Web Partners With BCA

June 18, 2019 Sam Ryan

I'm thrilled to announce that we've partnered with Billiards Congress of America, the trade group for the billiard and game room industry. Our website division -- Keybridge Web -- now provides discount web services for BCA's members. Our director of web development, Mike McElhaney, was...

KBC survival skills are on point

June 5, 2019 Julia Lehner

Our outdoor skills got props from survival guru! We are flattered. Check out the details here....

Unleash Your Inner Editor

May 21, 2019 Tim Rice

A good editor can take good writing and make it great. But every writer can expertly edit themselves with these simple tips. 1. Read the first sentence of every paragraph. If your piece is well organized, the topic sentences should come together to form a brief...

KBC Annual Retreat: Wild & Wonderful

May 8, 2019 Laura Bentz

We're fresh off of our 2019 annual retreat in beautiful Canaan Valley, WV and feeling very fortunate! Rain threatened our all-outdoors trip in the days leading up to the retreat (can you say cabin fever?!) but it miraculously held off and we had amazing weather. And we're...

Use your website as an advocacy platform

April 25, 2019 Mike McElhaney

Do you want to give your supporters an easy way to contact Congress or state lawmakers directly from your website? We utilize a service that allows constituents to easily send an email to representatives based on their location -- RallyCongress. We find it to be a...

In the ‘Game of PR,’ you win or you die.

April 3, 2019 Jacy Gomez

HBO's hit show "Game of Thrones" will return this April for its 8th and final season.[1] GoT is the world's most popular show [2] – and for good reason. Who doesn't love drama, politics, and fire-breathing dragons? Whether you're a hardcore Throner or not, PR professionals can learn a...

Take a cue from the Oscars — keep it short and sweet

February 26, 2019 Andrew Grafton

The 91st Academy Awards are in the books and, once again, several award winners didn’t get to finish their speeches. Creators of the Best Animated Feature winner "Spider-Man: Into The Spider-Verse" had their mics cut before they could even thank Stan Lee -- the person...