General

On-air anxiety? Here are four tips to nail your next radio interview

February 21, 2020 Jacy Gomez

Radio interviews can be intimidating for even the most seasoned spokesperson. Here are a few tips to help you nail your next on-air experience: Do your homework Nothing can derail an interview faster than not knowing the host's name or target audience. Researching past shows and segment...

Super Bowl Breakdown

February 4, 2020 Laura Bentz

Another Super Bowl Sunday is in the books and no matter what team you rooted for -- maybe it was Team Queso? -- you probably paid some attention to the commercials. So now it's time to break down what companies spent about $5.6 million each...

Cheers to another fabulous year!

December 31, 2019 Laura Bentley

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This Thanksgiving, Drink Easy

November 26, 2019 David White

As Turkey Day draws near, colleagues and friends alike call, email, and text asking for wine advice. I get it. Thanksgiving is notoriously terrifying for the at-home sommelier. Suppose you’re into food and wine. Should you flaunt your connoisseurship and create precise pairings to wow the palate?...

Chicken Sandwich Wars: And the winner is…

November 13, 2019 Sam Ryan

DC PR Firm Conducts Scientific Study to Find Best Chicken Sandwich WASHINGTON (Nov. 13) – With the chicken sandwich wars raging, Keybridge Communications, a prominent D.C. public relations firm, conducted a taste test to determine the best chicken sandwich. Eighteen “tasters” participated in the study. All...

Write a Better Op-Ed (Hopefully)

October 28, 2019 Tim Rice

Writing a good op-ed is no easy feat. Fortunately, there are a few steps you can take to improve your odds. 1. Do Your Homework -- Then Do Some More Do more research than you think you'll need. And always keep an eye out for new and...

Use Gmail’s new features to keep your inbox clean

October 18, 2019 Mike McElhaney

Here at Keybridge, we put emphasis on keeping your inbox clean, and even striving for the holy grail of "Inbox Zero". One of the challenges with email management is making sure tasks don't fall through the cracks, while keeping your inbox clutter free. Google has...

What tailgating season teaches us about PR

September 25, 2019 Jacy Gomez

Football season has returned! That means it's also peak tailgating season. Here are four PR lessons to think about next time you're cheering on your favorite team. 1. Be social Tailgates are best with your closest friends. Similarly, having good relationships with reporters is a crucial component...

Want an interview at Keybridge (or anywhere else)? Write a better cover letter

September 11, 2019 Colin Valentine

Here at Keybridge, we write. A lot. Press releases, blogs, web content -- you name it, we draft and polish it. Our success depends on communicating clearly. So we're always looking to recruit great writers. And in the hiring process, we put quite a bit of...

Making Your Best Pitch — Tips for Finding the Right Reporter

July 10, 2019 Robby Schrum

Contacting reporters to pitch them your story can be intimidating. How can you be sure your email will not be met with silence? Here are a few tips to decrease the likelihood that your pitch is not met with a quick click of the delete button. First,...