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Use your website as an advocacy platform

Do you want to give your supporters an easy way to contact Congress or state lawmakers directly from your website? We utilize a service that allows constituents to easily send an email to representatives based on their location -- RallyCongress. We find it to be a...

In the ‘Game of PR,’ you win or you die.

HBO's hit show "Game of Thrones" will return this April for its 8th and final season.[1] GoT is the world's most popular show [2] – and for good reason. Who doesn't love drama, politics, and fire-breathing dragons? Whether you're a hardcore Throner or not, PR professionals can learn a...

Super Bowl hits and misses

With a record low score of 13-3, only a single touchdown, and a lackluster halftime show, Super Bowl 53 was arguably one of the most boring in history. But on the bright side, the commercials were generally entertaining. These were my favorites. T-Mobile: When making references to...

#FIJIWaterGirl Does Her Thing

I didn't have to watch the Golden Globes earlier this month to notice the #FIJIwatergirl. Don't know the FIJI Water Girl? Well, while celebs struck a pose on the red carpet that night, a model named Kelleth Cuthbert waltzed around, strategically positioning herself and her tray of...

Track the News Cycle — Wisely

News seems to happen faster than ever today. Over the course of three days last week, Americans grappled with the midterm elections, a tragic mass-shooting, and deadly wildfires in California. It's tempting -- and often a good idea -- to tie your pitch to the latest...

How to Unblock Writer’s Block

Every writer faces a nasty case of writer's block at one point or another. (If you don't, congrats -- you're a wizard!) But regardless, that press release, blog post, or speech still needs to get done. Here are some tips for breaking down the block. 1)...

Putting the “social” back in social media

When used correctly, social media can be a powerful tool to reach target audiences. Here are some best practices to maximize followers, clicks, and likes. Turn Posts from Drab to Fab Use short, snappy headlines to grab the attention of your readers. Avoid typos or grammatical...