Lending a hand after Harvey

Lending a hand after Harvey

Hurricane Harvey ripped across the coast of Texas last week and the effects are still being felt. Our country’s heart aches for the residents of the cities and towns that have been impacted — and many people and organizations nationwide are doing what they can to help those suffering. In the midst of one of the worst natural disasters in U.S. history, it’s reassuring to see all those who are stepping up to offer support.

Houston Texans football player J.J. Watt is helping to raise over $15 million through a fund he started by himself.

And locals aren’t the only ones who want to help. Corporations are also graciously shelling out millions — Walmart contributed $20 million and Verizon has given $10 million.

And then, of course, there are the thousands of anonymous volunteers who put themselves in harm’s way to deliver food, blankets, clothes and medical supplies.

Most organizations think about public relations as a way to help themselves. But sometimes, the most powerful PR stories arise when we help others.

Laura Scharfeld