What’s in a lede?
The most important part of an op-ed is the opening paragraph, commonly referred to as the lede....
The most important part of an op-ed is the opening paragraph, commonly referred to as the lede....
So how did an understaffed, underfunded team rise to baseball's biggest stage and set the longest-ever postseason winning streak?...
Every company -- whether it makes widgets or sells consulting services -- would love some media exposure for its products....
Public speaking is tough. Everyone benefits from practice, of course. And media training can make a world of difference. But some people just aren't cut out for the spotlight....
Name: Elizabeth Shea; Position: CEO; Business: Public relations and content marketing for technology companies...
Check out our new website! It just went live this morning. www.keybridgecommunications.com...
In case you didn't hear about it, an obnoxiously drunk gal on an airplane caused a ruckus earlier this month. Why would you know about this particular young party girl? Because the play-by-play was recorded on twitter by an editor for the show, Modern Family....
We undertake dozens of PR campaigns on behalf of our clients every year. Each campaign -- and each client -- has a different goal. One may want to change lawmakers' views on a certain policy issue; another may be looking to get reporters to attend...
Recently, I had a conversation with an SEO expert who told us we needed 1,000 words on a web page in order to optimize our site for search engines. He was specifically looking at our keybridgeweb.com website that has a clean, open feel -- without...