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General

Is ‘twitter shaming’ fair?

In case you didn't hear about it, an obnoxiously drunk gal on an airplane caused a ruckus earlier this month. Why would you know about this particular young party girl? Because the play-by-play was recorded on twitter by an editor for the show, Modern Family....

Become an earned media darling

We undertake dozens of PR campaigns on behalf of our clients every year. Each campaign -- and each client -- has a different goal. One may want to change lawmakers' views on a certain policy issue; another may be looking to get reporters to attend...

More isn’t always better, or is it?

Recently, I had a conversation with an SEO expert who told us we needed 1,000 words on a web page in order to optimize our site for search engines.  He was specifically looking at our keybridgeweb.com website that has a clean, open feel -- without...