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Author: Doug Stuart

What’s so imprtant about proofreading?

March 9, 2016

Imagine getting a job offer from a company that misspelled your first name "Congrats Jhn! You got the job." Or getting a college acceptance letter from "the dean of admisions." You'd start to see the writer in an unfavorable light. Not many people enjoy proofreading....

No second chance to make a first impression

December 14, 2015

"You never get a second chance to make a first impression." That's certainly true in PR, especially when pitching reporters via email. The goal of a pitch is to convince a reporter to cover a story. So naturally, it's easy to think that the content of your...

“Can you do social media?”

July 28, 2015

We get this question a lot. It's a simple one -- and easy enough to answer. Yes, we can post content on platforms like Twitter and Facebook. But, of course, so can anyone with a computer. The better question is: "can you make my message heard on...