Loader
 

General

Is ‘twitter shaming’ fair?

In case you didn't hear about it, an obnoxiously drunk gal on an airplane caused a ruckus earlier this month. Why would you know about this particular young party girl? Because the play-by-play was recorded on twitter by an editor for the show, Modern Family....

Become an earned media darling

We undertake dozens of PR campaigns on behalf of our clients every year. Each campaign -- and each client -- has a different goal. One may want to change lawmakers' views on a certain policy issue; another may be looking to get reporters to attend...

More isn’t always better, or is it?

Recently, I had a conversation with an SEO expert who told us we needed 1,000 words on a web page in order to optimize our site for search engines.  He was specifically looking at our keybridgeweb.com website that has a clean, open feel -- without...

What do these guys expect for $10,000 per month?

"What do these guys expect? They're paying us only $10,000 per month." Those are the words I heard from an executive at a large PR firm complaining about his difficult client. In essence, the client felt like he wasn't getting any solid results. And the executive...

Comma Wars

Whether you call it a serial comma or the Oxford comma, mentioning it is bound to stir up a debate – and since Chicago Manual of Style recommends that extra comma in a series and the AP Stylebook does not, the sides often break into...

What’s in a bucket of ice water?

A month ago, few Americans knew anything about amyotrophic lateral sclerosis -- commonly called "Lou Gehrig's Disease." Even fewer would have imagined they'd soon be dousing themselves with freezing water. But then the ALS Ice Bucket challenge happened. The campaign went viral on social media. Ordinary...

David White weighs in on the Napa earthquake

Keybridge COO David White was interviewed today on The Steve Malzberg Show about the earthquake's effect on the California wine industry. In his other life, David runs Terroirist.com, one of the most popular wine blogs in the world. Check out the interview. ...

Virginia’s Finest

As regular readers know, I moonlight as a wine blogger. When not cranking away at Keybridge, I’m running the wine blog Terroirist.com. Last month, I visited northern Virginia wine country to chat about the future of Virginia wine with the state’s three top winemakers: Jim Law of Linden...

Check out KeybridgeWeb.com

    We just launched a new website called KeybridgeWeb.com. Check it out, especially if you like cute puppies and awesome $7,500 websites. So why did we launch this product-specific site? Because we’re moving into a new market. Most of the sites we build currently are for large PR clients....

#BringBackOurGirls

As nearly everyone knows, 276 Nigerian schoolgirls were kidnapped last month by Boko Haram. Following these horrific kidnappings, two Nigerians tweeted with the hashtag #BringBackOurDaughters. It wasn’t long before the hashtag changed to its current form: #BringBackOurGirls. Twitter users from around the world united and the...