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Author: Spencer Caton

So you got a great placement…now what?

So you got a great placement in a top newspaper. Your client's message is reaching tens -- maybe even hundreds -- of thousands of people across the country. Great! But, now what? If you're like most people, you'll probably take a moment or two to...

Leave no room for debate in your writing

Debate season is in full swing. And with at least one debate per month through February, there's going to be a lot more to watch. These debates will showcase some of the best -- and worst -- techniques in argument and persuasion. For the persuasive...

Squash your sesquipedalianism

"Consequences of Erudite Vernacular Utilized Irrespective of Necessity" Sound like a paper you would want to read? Me neither. In fact, if you're like me, you didn't even make it through the whole title. Fortunately, it's actually an ironic title from a study by one...

Put the Social Back in Social Media

Want to maximize your social media presence? You should start by making sure that your social media is, in fact, social. Lots of people fall into the trap of anti-social media -- generating content on platforms like Facebook and Twitter without actually interacting with other...