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PR Tips

PR image rebuilding: Does Hillary need it?

Hillary Clinton's presidential campaign is officially underway, which isn't a surprise to most of the public. But how do voters feel about her? Is she seen mostly as Bill Clinton's wife, or someone who paved her own way? More pointedly, how hard does her PR...

Put the Social Back in Social Media

Want to maximize your social media presence? You should start by making sure that your social media is, in fact, social. Lots of people fall into the trap of anti-social media -- generating content on platforms like Facebook and Twitter without actually interacting with other...

Use it or lose it!

It is common knowledge that including a blog on your company website can keep your content fresh and help generate traffic. However, a stale, unused blog can have the opposite effect....

PR Tips | Op-eds: The perfect meeting collateral

Congratulations! Your op-ed was published in today's Gotham Daily Planet. Now what? An op-ed's impact doesn't have to end the day after it's published. In fact, you can make an op-ed hit a component of your standard sales pitch -- whether you're selling products or ideas. An...

PR Tips | How to start designing a website

How do you begin a massive web design project? To outsiders, it often seems like such a huge and subjective task that they’re simply overwhelmed. But there is a roadmap to web design, and, if you follow it closely, you’ll find that designing is really...