Profiles in PR | Elizabeth Shea
Name: Elizabeth Shea
Business: Public relations and content marketing for technology companies
Company website: www.speakerboxpr.com
Twitter handle: @eliz2shea – @speakerbox
Services offered: B2B and B2G media relations, messaging, thought leadership, content marketing, social media
Niche area of expertise: B2B and B2G technology
How did you get started in this business?
After relocating from Silicon Valley in 1992, I was working for a technology company and needed to hire a firm that understood deep tech. Roll up your sleeves and get under the hood technology. There were only a couple of players, and so I decided to start my own firm to address a hole in the market. That was in 1997 and we haven’t looked back!
Do you have any advice for potential clients?
1) Know what business objectives you are trying to accomplish before engaging a firm. A good firm will know how to craft a program to help you solve your challenges. 2) Be prepared to make an investment in a program … even if you begin with a “trial.” Successful marketing and PR programs build upon a good foundation and only improve over time. Go big or go home!
Why should an organization hire your company?
Clients who hire us, do so because we understand business, and the challenges technology companies face in trying to gain third party validation and thought leadership for their products. Our team is scrappy yet smart, aggressive yet respectful, and we know the market and the ecosystem around our clients. We take pride in helping our clients grow and succeed, and go to work every day to make that happen!