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PR Tips Tag

PR Tips | Say it again, Sam

April 29, 2014

People instinctively understand the importance of repetition in advertising. We need things pounded into our heads. The first time you see an advertisement for the Super Bass-o-matic '76, you're probably not ready to purchase it. But by the seventh time, you just pick up the...

PR Tips | The Funny Side of PR

April 22, 2014
As part of the final push before the health care exchanges officially closed, President Obama made a bold, strategic, and surprisingly comedic move to drive young people to HealthCare.gov – he appeared on Zach Galifianakis' online talk show parody, "Between Two Ferns." The show, which airs on the comedy website Funny or Die, is better known for hosting actors and comedians such as  John Hamm, James Franco, and Steve Carell. While it wouldn't be out of place to see these celebrities promoting an upcoming project, the president's decision to appear with Galfianakis to promote the health care exchanges was certainly a novel idea.

PR Tips | RGB versus CMYK

April 15, 2014

To anyone but a designer, RGB and CMKY probably just look like a bunch of letters, but they are essential to the design process -- whether you're creating a website, logo, brochure or business card. So what's the difference and what do these letters mean? RGB is...

PR Tips | Communications 101: Do NOT do this

April 8, 2014

I was in Cleveland over the weekend, where my friends were all riled up about a recent incident related to the professional networking site, LinkedIn. It hit a nerve, being young professionals ourselves. I’m sure you’ve heard about it: a 26-year old girl was moving...

Copy Editor’s Corner | Grammar vs. Style

February 4, 2014
What’s the difference between grammar and style? It’s similar to the difference between a dictate and a suggestion -- when a copy editor marks a change because it’s grammatically incorrect, you really should make the change. Style is more subjective, but for the best copy possible, adhering to consistent style is important. People often treat copy editors as human dictionaries or style books and approach them with questions like “Which is right, e-mail or email?” The answer is that neither is wrong because this is a matter of style, not grammar. However, most publications follow one style guide (and magazines and newspapers usually follow the Associated Press Stylebook, or AP style), and that resource likely has a preference.