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Profiles in PR | Linsey Godbey

Your Name: Linsey Godbey Your Position: Director of Marketing Your Business: e+CancerCare Company Website: epluscancercare.com Twitter handle: @Linsey_june (personal) Services You Offer: Working in partnership with physicians and hospitals, e+CancerCare operates a growing network of outpatient cancer care centers in markets across the country. Personally, I’m responsible for planning, development and implementation of all marketing strategies, marketing communications, and public relations activities, both internal and external. Your Niche Area of Expertise: Communications Strategy, Branding Development, Public Relations, Jokes (self-proclaimed) How Did You Get Started in This Business? After a brief stint as a pre-med student at West Virginia University, I quickly found a new home in the Journalism School, which was a much more natural fit. I moved to Washington, D.C., right out of college and landed a job as an executive assistant at GolinHarris, a global PR firm. Fast forward down the road four years, and I’m working as a senior account executive on the McDonald’s account. My next stop was the United States Senate, where I worked as a deputy press secretary for Senator Jay Rockefeller (D-W.Va.) for two and a half years. The assorted mix of skills and proficiencies I had to use during those two positions gave me a great communications/marketing/PR foundation – and I’m still learning more every day!

Building relationships with reporters

They say that PR is a "relationships" business. After all, "relations" is right there in the acronym. It's certainly easier to get a member of the media to listen to your pitch if you've already established a relationship with him or her. But even the...

Cry havoc, and let slip the CEOs?

Last week, two of the top dogs in the telecommunications world went at it over Twitter. T-Mobile's CEO John Legere and Sprint's CEO Marcelo Claure sparred over Sprint's "All In" wireless plan for all the world to see....

Put the Social Back in Social Media

Want to maximize your social media presence? You should start by making sure that your social media is, in fact, social. Lots of people fall into the trap of anti-social media -- generating content on platforms like Facebook and Twitter without actually interacting with other...

Become an earned media darling

We undertake dozens of PR campaigns on behalf of our clients every year. Each campaign -- and each client -- has a different goal. One may want to change lawmakers' views on a certain policy issue; another may be looking to get reporters to attend...