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Author: Sam Ryan

David White weighs in on the Napa earthquake

Keybridge COO David White was interviewed today on The Steve Malzberg Show about the earthquake's effect on the California wine industry. In his other life, David runs Terroirist.com, one of the most popular wine blogs in the world. Check out the interview. ...

Check out KeybridgeWeb.com

    We just launched a new website called KeybridgeWeb.com. Check it out, especially if you like cute puppies and awesome $7,500 websites. So why did we launch this product-specific site? Because we’re moving into a new market. Most of the sites we build currently are for large PR clients....

PR Tips | Say it again, Sam

People instinctively understand the importance of repetition in advertising. We need things pounded into our heads. The first time you see an advertisement for the Super Bass-o-matic '76, you're probably not ready to purchase it. But by the seventh time, you just pick up the...

PR Tips | Should you use a JPG, GIF or PNG?

Everyone uses JPG, GIF and PNG files for photos and graphics. But if you're anything like me, you probably treat them indiscriminately. Well, apparently, there's a real difference. Having been recently enlightened by our web folks, I've decided to pass my newfound knowledge along. Here's a quick primer on the difference between these common file types. JPGs are best for complex graphics and photographs. JPGs use a lossy compression technique. I.e., as the file is compressed, the image loses some of its data. Exactly how much data is lost depends on the amount of compression. The JPG format isn't ideal for text-heavy pictures or simple drawings that don't have the depth to survive the lossy compression. Such images tend to lose their sharpness and clarity when converted to JPG.

Reviews | The Uber Wars

Keybridge Senior Writer Rob Montz just produced a fascinating short called -- "The Uber Wars" -- for ReasonTV. Although it's only 11 minutes long, this mini-documentary gives deep -- and hilarious -- insight into our Imperial City's bizarre and bureaucratic regulatory system. Here's the story of what happened when an...

PR Tips | How to Market a Children’s Book

I recently published a children’s book called “Luna Luna.” It’s available through Amazon and Barnes & Noble. You can also buy it through your Kindle or iPad. A lot of people have asked me how I’m going to promote this book, so I thought I’d share...

Happy Birthday, Keybridge Communications!

Exactly 10 years ago today, Keybridge Communications was officially formed. I was 29 years old with $17,000 of credit card debt. At the time, the risk of starting a new business from scratch seemed overwhelming. The financial burden alone was daunting. I had no source of...

Terroirist Wins Best Overall Wine Blog of 2013

In November 2010, our COO David White launched his own personal wine blog -- Terroirist.com. The following year, Dave's blog won Best New Wine Blog from the prestigious Wine Blog Awards. Then in 2012, Terrorist was a finalist for the Best Overall Wine Blog. This past weekend, on...