Chicken Sandwich Wars: And the winner is…
DC PR Firm Conducts Scientific Study to Find Best Chicken Sandwich
WASHINGTON (Nov. 13) – With the chicken sandwich wars raging, Keybridge Communications, a prominent D.C. public relations firm, conducted a taste test to determine the best chicken sandwich. Eighteen “tasters” participated in the study. All were interns or employees of Keybridge Communications.
In August, a twitter feud between Popeyes and Chick-fil-A went viral after Popeyes launched its Chicken Sandwich. Other restaurants piled on, and the chicken sandwich wars began. Popeyes promptly sold out of its entire chicken sandwich inventory.
Finally, Popeyes reintroduced its sandwich on National Sandwich Day, Nov. 3. And the internet is once again ablaze over who makes the best chicken sandwich.
“We decided to settle the matter once and for all,” said Keybridge CEO Sam Ryan. At approximately 11 a.m. Eastern, Keybridge ordered 30 chicken sandwiches from four different restaurants. Each sandwich type was the flagship menu item for its respective restaurant. All four restaurants are national fast-food chains specializing in chicken.
The following sandwiches were ordered:
– Chick-fil-A Chicken Sandwich
– Popeyes Chicken Sandwich
– Bojangles’ Cajun Filet Sandwich
– KFC Crispy Colonel Sandwich
The sandwiches were ordered through various delivery services, including Uber Eats and Postmates. Popeyes was picked up by Keybridge employees. The contest was held at 1 p.m.
Sandwiches were cut into quarters, and tasters were able to compare each sandwich on a bite-to-bite basis.
After the study was conducted, intern Jack Resnick, who organized the competition, sent a survey to all tasters via email. “The survey was conducted with much scientific rigor and, to the best of my ability, without bias,” Resnick said.
The tasters were asked one question: “Please number your favorite sandwiches from 1 (most favorite) to 4 (least favorite): Bojangles’; KFC; Popeyes; Chick-fil-A. The results of the survey showed that Popeyes was the crowd favorite, with 92% of the vote.
Keybridge Communications has no business relationship or known conflict of interest with any restaurant whose product was used in this study. “The test was conducted strictly for fun,” Ryan said.