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Author: Sam Ryan

A public relations parable

Once upon a time, a professor decided that he wanted to learn to ride a bike. So he read every book he could find on the subject. He pored over tomes about bicycle history, mechanics, balance and form. He immersed himself in complex manuals --...

But First, Champagne

As avid readers of the Keybridge blog know, our COO David White also founded and runs the popular wine blog Terroirist. David's newest book -- on the subject of Champagne -- has just been published and it's selling like hot cakes. But First, Champagne is...

2016 Bahamas trip

This past week, our entire company went to the Bahamas. It was an amazing bonding and team-building experience. None of it would have been possible without such a remarkably dedicated, accomplished and hardworking group of individuals -- or all of our wonderful clients whose loyalty...

Does your logo have a glyph?

A friend named Frank Cowell runs a digital brand strategy company called Elevator. I just received an insightful email from Frank on creating a great logo and thought I'd share the relevant parts:...

Photos: 2015 Retreat to the Bahamas

Earlier this month, our entire company traveled to the Bahamas for a 3-day retreat. It was an incredibly rewarding experience. In between all the eating, snorkeling, and waterslides, we even squeezed in a few team-building activities. Here are some photos from the trip. ...

We honor no-publicity clauses

Today, a caller asked me why Keybridge doesn't have a web page listing the many Fortune 500 companies we've worked with over the years. After all, most of our competitors have such a page, usually displaying the corporate logos of major clients....

What do these guys expect for $10,000 per month?

"What do these guys expect? They're paying us only $10,000 per month." Those are the words I heard from an executive at a large PR firm complaining about his difficult client. In essence, the client felt like he wasn't getting any solid results. And the executive...