Profiles in PR — MarketingScoop

Profiles in PR — MarketingScoop

Your Name: Michael H. Fleischner

Your Business: MarketingScoop

Your Position: CEO

Services You Offer

We offer marketing consulting services and training.

Your Niche Area of Expertise

Search engine optimization and marketing strategy.

How Did You Get Started in this Business?

When I launched my first website nearly 10 years ago, I was excited to get into the game of online business. After six months of development and thousands of dollars spent on “the next big thing,” my website was nowhere to be found on Google, Yahoo!, or Bing. It wasn’t long before I was reading every article, following SEO’s, and experimenting with different SEO techniques to improve my website’s ranking. During the next couple of years I was incredibly successful at getting number one rankings for very competitive terms. So much so that many people began asking me for SEO coaching and advice. I started Upward SEO Consulting and other websites designed to offer helpful information and advice to others on marketing and search engine optimization. I even published today’s top-selling SEO book, SEO Made Simple, to share everything I learned on my rise to the top.

Do You Have Any Advice for Potential Clients?

Don’t take SEO service providers at face value. Dig deep, check references, and spend time with them to learn about their SEO practices and techniques. There are no quick fixes for search engine optimization. If something sounds too good to be true, it usually is.

Why Should an Organization Hire MarketingScoop?

I have more than a decade of SEO experience and have worked with some of today’s largest brands on search engine optimization. From pharmaceuticals to furniture, I’ve worked across multiple industries to provide search engine optimization consulting as well as one-on-one coaching that produces tangible results.