PR Tips | What Do the Colors Mean?
Starting a new campaign? Revising your current branding? Color is key. But how do you choose your colors? Here are some thoughts to get you started.
RED: Emotionally powerful and associated with energy. Red is often used for sports, signs and lights, and can trigger people to make quick decisions.
ORANGE: Highly visible and combines red’s energy with yellow’s happy sensation. Orange is widely accepted among young people and commonly used as a fall or harvest color. It can also stimulate appetites.
YELLOW: Also associated with energy, yellow implies cheerfulness and stimulates mental activity. Yellow is commonly used for food, taxis, warnings, and can be perceived as “childish” or “lighthearted.”
GREEN: Suggests stability, symbolizes growth, fertility, and can be associated with money. Green is often found in medical and environmental fields, but can also denote greed and jealousy.
BLUE: The color of the sea is frequently associated with stability, wisdom, and confidence. Blue has a calming effect. It is commonly used in the technology and medical industries.
PURPLE: A royal combination of red’s energy with blue’s stability, purple denotes luxury, ambition, and wealth. Purple is rare in nature, preferred by pre-adolescent children, and often used for feminine designs.
WHITE: Associated with purity, positivity and light. White is used in advertising to promote technology, cleanliness, medical products, low fat foods and dairy products.
BLACK: Mystery, elegance, power. Black is often associated with the unknown. It denotes strength and depth and makes the colors around it pop out.
GRAY: This neutral color conveys dependability, maturity, and responsibility. Gray’s energy is soft, creating a restful or cooling effect.
