Reporters are flooded with emails; many receive hundreds each day! So how can you make your pitch stand out? Here are six steps for crafting the perfect pitch: 1. Remember the subject...
Imagine getting a job offer from a company that misspelled your first name "Congrats Jhn! You got the job." Or getting a college acceptance letter from "the dean of admisions."...
So you got a great placement in a top newspaper. Your client's message is reaching tens -- maybe even hundreds -- of thousands of people across the country. Great! But,...
It's not unusual for cool things to happen at KBC (see champagne tastings and sandwich clubs), but the other day, something extra cool happened. Uber emailed local customers and said...
There is no way around it -- most of us spend a considerable amount of time typing on our computers each day. So I was pleased to find a tool...
Woody Allen once said that 80 percent of success is showing up. Thomas Edison’s famous line “Genius is 1 percent inspiration, 99 percent perspiration” advises much the same. The common thread?...
Do you own the rights to the photos on your website? If you're unsure, go double-check. Image licensing is vitally important to avoid copyright infringement. Just because a photo appears on...
Real men don't cry. This age-old refrain may not apply to public leaders anymore. During a recent gun control speech, the leader of the free world wiped a tear from his...
A lede -- the opening hook of an oped -- can make or break a piece's chances for a top placement. Editors demand timely ledes -- but there's no set...
Thousands of fans are flocking to theaters to see the new Star Wars episode. The film is projected to break box office records -- potentially earning a whopping $3 billion globally. Clearly,...