Want to write a New York Times or Wall Street Journal-quality op-ed? First, watch Scarface. The 1983 Brian De Palma classic contains the secret to great op-ed writing within one of...
How do you persuade people to take action? Simple. Find out what motivates them. Imagine, for example, that you're trying to encourage a friend to get a pet dog. How...
Live in Your World. Play in Ours Open Happiness Taste the Rainbow What do all of these catchy slogans have in common? Verbs. With verbs, one-liners jump off the page. They prompt the consumer to...
Reporters are flooded with emails; many receive hundreds each day! So how can you make your pitch stand out? Here are six steps for crafting the perfect pitch: 1. Remember the subject...
Imagine getting a job offer from a company that misspelled your first name "Congrats Jhn! You got the job." Or getting a college acceptance letter from "the dean of admisions."...
So you got a great placement in a top newspaper. Your client's message is reaching tens -- maybe even hundreds -- of thousands of people across the country. Great! But,...
It's not unusual for cool things to happen at KBC (see champagne tastings and sandwich clubs), but the other day, something extra cool happened. Uber emailed local customers and said...
There is no way around it -- most of us spend a considerable amount of time typing on our computers each day. So I was pleased to find a tool...
Woody Allen once said that 80 percent of success is showing up. Thomas Edison’s famous line “Genius is 1 percent inspiration, 99 percent perspiration” advises much the same. The common thread?...
Do you own the rights to the photos on your website? If you're unsure, go double-check. Image licensing is vitally important to avoid copyright infringement. Just because a photo appears on...