From professional associations to non-profits, effective management of members is critical to the success of many organizations. Ideally, membership management software is integrated directly into the organization's website. So we are excited to...
Every website is different. But almost all of the great ones share a few core design elements: 1) The navigation is streamlined and intuitive. All information is easy to find. Visitors...
You're a restaurant owner who just royally messed up. You made a frequent customer wait an hour for a table, and the filet mignon he ordered turned out a little...
This past week, our entire company went to the Bahamas. It was an amazing bonding and team-building experience. None of it would have been possible without such a remarkably dedicated,...
Want to write a New York Times or Wall Street Journal-quality op-ed? First, watch Scarface. The 1983 Brian De Palma classic contains the secret to great op-ed writing within one of...
How do you persuade people to take action? Simple. Find out what motivates them. Imagine, for example, that you're trying to encourage a friend to get a pet dog. How...
Live in Your World. Play in Ours Open Happiness Taste the Rainbow What do all of these catchy slogans have in common? Verbs. With verbs, one-liners jump off the page. They prompt the consumer to...
Reporters are flooded with emails; many receive hundreds each day! So how can you make your pitch stand out? Here are six steps for crafting the perfect pitch: 1. Remember the subject...
Imagine getting a job offer from a company that misspelled your first name "Congrats Jhn! You got the job." Or getting a college acceptance letter from "the dean of admisions."...
So you got a great placement in a top newspaper. Your client's message is reaching tens -- maybe even hundreds -- of thousands of people across the country. Great! But,...