There are lies, damn lies and statistics. But the worst kinds of statistics are those that involve changing percentages. When talking about increasing or decreasing numbers, almost everyone who...
Virtually all companies want to share their story and get their brand into the media. So PR professionals relentlessly pitch reporters to write about various products. That often generates some...
On June 9, our company took the day off to bond and ride roller-coasters at Six Flags. It was a blast....
Prospective clients often ask me how op-eds can be used as a tool in the public policy space. I usually reply that op-eds can be used to educate policymakers on...
How do you get more reporters to respond to your pitch? Here are a few tips: 1. Sign-offs matter. How you close your email before your signature is really important....
You're making the final round of edits on a piece. And boy, it sounds like perfection. Or does it? If you didn't take the time to read your piece out loud,...
A project schedule can be an essential tool for any job. A well thought-out schedule serves as an “at-a-glance” project overview while also informing all parties of their responsibilities and...
Op-eds published by top-tier newspapers can drive the public debate. The Washington Post, the Wall Street Journal, and the New York Times all boast eye-popping circulation figures and influential readers. But...