An op-ed writer should always strive to substantiate his opinions with facts. If any of those facts aren't immediately obvious or widely known, the writer should generally cite his source. ...
It was a cut-throat day on the field. At the end of the day the "Write Walkers" were the victors!...
In today's text and email heavy world, many PR professionals might be wary to call an editor or reporter. Don't be. Phone calls are a great way to seal the...
Hurricane Harvey ripped across the coast of Texas last week and the effects are still being felt. Our country’s heart aches for the residents of the cities and towns that...
The team took a quick break to experience the solar eclipse!...
There are lies, damn lies and statistics. But the worst kinds of statistics are those that involve changing percentages. When talking about increasing or decreasing numbers, almost everyone who...
Virtually all companies want to share their story and get their brand into the media. So PR professionals relentlessly pitch reporters to write about various products. That often generates some...
On June 9, our company took the day off to bond and ride roller-coasters at Six Flags. It was a blast....
Prospective clients often ask me how op-eds can be used as a tool in the public policy space. I usually reply that op-eds can be used to educate policymakers on...
How do you get more reporters to respond to your pitch? Here are a few tips: 1. Sign-offs matter. How you close your email before your signature is really important....