The 2017 Oscars made history on Sunday. But not in a good way. Some poor soul handed the presenters for best picture the wrong envelope, prompting them to name La...
Love him or hate him, Donald J. Trump is arguably the world's best query writer. With every Tweetstorm, he captivates the media's attention. That's exactly what a query -- the short...
Once upon a time, a professor decided that he wanted to learn to ride a bike. So he read every book he could find on the subject. He pored over...
No, that's not a real finding. But many writers do indeed struggle to use statistics effectively, especially when it comes to persuading readers. Here are some tips to help you maximize...
You've just landed an interview for your client with a big-name publication -- now you can pat yourself on the back and let the spokesperson take it away, right? Wrong! Your job...
Daylong holiday celebration - this team has stamina!...
Many companies struggle to get the public to connect with their brands emotionally. From a PR perspective, one effective way to make such a connection is through storytelling. Recently, Lyft released...
With today’s explosion of computer generated statistics, we’ve never had more data. But extracting meaning from all those numbers– and then conveying that meaning to outsiders -- can be a...
The Toronto Transit Commission just partnered with the National Ballet of Canada for a seemingly innocuous campaign. The campaign featured dancers posing in front of subways. So what’s the link...
Imagine that it’s launch day for your company’s new website. Your site looks amazing and both design and copy are on target. Now, you want the entire world to see the site,...