PR Tips | Deciphering Design Terms

PR Tips | Deciphering Design Terms

Ever talk with a designer about a project and feel like she’s speaking another language? With all the design terms out there, it’s easy to get confused. Don’t worry! Most of these terms are pretty simple to understand. Here are a few of the most common and useful.



Crop Marks – The printer marks used to distinguish where the artwork will be cut on each side of the final printed piece.





Bleed – A continuation of the artwork past the crop area to prevent the final printed piece from having a white border around all sides.






Drop Shadow – A shadow used to give the illusion of floating or separation of the object from the background.





Embossing – A raised effect created by either stamping a design into paper or an illusion of the object being raised from an impression.





Gradient – A seamless spread of one color to another often seen with a color plus white or black. It can be used to connect two or more colors.


Kali Edwards