No, that's not a real finding. But many writers do indeed struggle to use statistics effectively, especially when it comes to persuading readers. Here are some tips to help you maximize...
You've just landed an interview for your client with a big-name publication -- now you can pat yourself on the back and let the spokesperson take it away, right? Wrong! Your job...
Daylong holiday celebration - this team has stamina!...
Many companies struggle to get the public to connect with their brands emotionally. From a PR perspective, one effective way to make such a connection is through storytelling. Recently, Lyft released...
With today’s explosion of computer generated statistics, we’ve never had more data. But extracting meaning from all those numbers– and then conveying that meaning to outsiders -- can be a...
The Toronto Transit Commission just partnered with the National Ballet of Canada for a seemingly innocuous campaign. The campaign featured dancers posing in front of subways. So what’s the link...
Imagine that it’s launch day for your company’s new website. Your site looks amazing and both design and copy are on target. Now, you want the entire world to see the site,...
Be brief! It's excellent writing advice. For those looking to have their work published in a newspaper, it used to be an order. After all, there's only so much space...
As avid readers of the Keybridge blog know, our COO David White also founded and runs the popular wine blog Terroirist. David's newest book -- on the subject of Champagne...
When I was six years old, I tended to ramble in my speech. Like other kids my age, I had no conception of which details were vital and which weren't....