"You never get a second chance to make a first impression." That's certainly true in PR, especially when pitching reporters via email. The goal of a pitch is to convince a...
I'm a Cleveland Browns fan. Given the poor play of the last decade and a half, it's a wonder why. Many fans' frustrations don't stem from on-field play alone; lately...
Apologies seem to be all the rage these days. Justin Bieber titled a song “Sorry.” Adele crooned about apologizing in her latest hit. And now customers are demanding that two...
Debate season is in full swing. And with at least one debate per month through February, there's going to be a lot more to watch. These debates will showcase some...
Sharks have a week dedicated to him. He can speak French . . . in Russian. He lives vicariously . . . through himself. He, of course, is the "Most Interesting...
Re-building your company’s website can be exciting and rewarding -- particularly if it has been a while since your last website refresh. You get to take advantage of the latest...
Last week I had the opportunity to go to a local PRSA event and meet Matt Prince, the social and newsroom director for Taco Bell. When memories of my chicken...
A friend named Frank Cowell runs a digital brand strategy company called Elevator. I just received an insightful email from Frank on creating a great logo and thought I'd share...
The Internet is abuzz over last month's major WordPress update. After massive data breaches at Ashley Madison, CareFirst BlueCross BlueShield and the U.S. Office of Personnel Management, cybersecurity has become...